Best Practices to Measure Your Content Marketing Success And ROI in 2021

To get positive results from content marketing, you need to run an awareness campaign. Once the campaign is over, you will need to monitor your performance. You will need to use different metrics in order to track the performance of your awareness campaigns and prepare an effective content marketing plan to improve your return on investment.

Measurement processes in the digital space are constantly evolving and therefore it takes some time to track, analyze and prepare a performance report. As you build your measurement processes, here are a few things to keep in mind:

Collect actionable metrics

Collect data that's extremely relevant to your business. Figure out what data is most actionable for you, like email subscribers, email engagement rate, event registrations, and time spent on your website. You will be able to examine whether the current content delivery strategy is working or not.

Track conversions

While some metrics are easy to track (like Twitter followers or website traffic), they are of little use regardless of other data. It's important to track growth on social media because it helps us examine the anecdotal information and trends that show us on which platforms the most shares and conversions are happening. In 2021, it will be important to track the conversion rates of email subscriptions, topics of interest, and registrations for CMI activities such as content marketing due to the rise in digital marketing activities. This will help you adjust your content marketing plan and give you sufficient assurance that you are delivering content based on the interests of your readers.

Be ready to adapt

Content marketing is an integral part of modern business strategies. To get the most out of your content marketing activities, take the appropriate steps to improve metrics. Refine email deliverability review processes, deactivations, and completed profiles to improve the effectiveness of your content marketing done by sending an email. Be sure to evaluate your list of metrics quarterly, every two years, or annually to capture the data that best answers your key questions.

Automate the data collection process

An automated data collection process helps deliver accurate information and eliminate time-consuming manual procedures. Tools like Google Analytics and Salesforce give you an automated dashboard, making the data collection process seamless. The best practice is to review these dashboards every week and update your Key Performance Indicator (KPI) document.

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Take the time to analyze your data with precision

Collecting data and adding it to a spreadsheet is just the start of measuring your performance. After accumulation, you need to analyze the data and understand the areas for improvement needed. Measuring your data from time to time will help you find out what your audience likes and how you can use it to improve your conversion rates. This will surely lead to impressed prospects, satisfied customers and most of all, successful management.

Understanding user behavior and actions is no easy task, but with an effective content delivery strategy, you can surely go in the right direction. Continuously adapting the latest metrics will serve to explain why your pieces of content will be shared and, in turn, help the business survive in a competitive world. If you hit a writer's block, trust Deck 7 to come to the rescue.

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