What brands are fired at Tik-Tok?
Posted: Jan 29, 2021
Who and why is promoted in the service.
A striking example of cooperation with TikTok was the challenge from the fashion brand Guess, held under the hashtag #inmydenim.
It consisted in transforming an ordinary bow into a stylish extraordinary outfit.
The video combines the contrast of casual style and fashionable branded outfit.
It has amassed about 30 million interactions in the week since launch.
The McDonalds ad campaign in Tik Tok is another prime example of the challenge.
It was launched in Malaysia under the #BigMacTikTok tag. It is dedicated to the popular burger.
Uncomplicated conditions of participation - to place an intriguing video with a big mac in TikTok for any track - allowed collecting promotions of about 9.9 million interactions and many tiktok followers.
According to statistics, TikTok is mainly aimed at teenagers, but this did not prevent Sberbank from cooperating with the service.
Thus, the company's marketers set the task of attracting an audience aged 14-25 in order to become closer to Generation Z.
In their latest video, they managed to combine an advertisement for a Sberbank card with the popular #bottlecapchallenge challenge.
The activity of such brands as Yula, L'Oreal and other significant players proves once again the fact that Tik Tok is worthy of attention and can be considered as a full-fledged advertising platform.
Let's look at some more examples.
The Red Bull company uploads videos with various sports tricks from other social networks on Tik Tok.
The Nickelodeon profile contains videos featuring creative characters.
They also follow global trends and encourage social media users to participate in challenges.
The service also remains in trend, announcing fresh albums in the new, gaining momentum on the social network.
In addition, short interviews with stars popular among young people appear on the profile.
The idea was also supported by British radio stations Capital and iHeartRadio, which publish similar content in their accounts.
The well-known newspaper also follows global trends.
Her verified TikTok account already has over 150 thousand subscribers.
Here you can find funny videos from the life of journalists.
Football clubs did not stand aside.
Real Madrid, Bayern, Liverpool are successfully using their TikTok accounts to share with their fans their training sessions, the best goals and simply funny short films.
Service functionality overviewWhat is special about Tik Tok?
TikTok videos are dynamic clips, reactions to trends or sketches.
A large number of music tracks, masks, beauty effects are available for the implementation of creative ideas.
The app was launched in early 2016 in China and was called Douyin.
Some time later, ByteDance, the parent company of the service, introduced an international version called TikTok.
According to statistics, 26% of TikTok users are young people aged 18-24.
In general, the service is focused on a segment of a young audience. Approximately 50% of accounts are owned by people under 34.
However, this does not prevent you from using the platform for advertising purposes.
Many stars, as well as well-known companies, are successfully running challenges in the service to increase personal brand awareness and promote products.Why is the service so in demand?
Secret ranking algorithm.
In 2018, TikTok acquired the popular music service Musical.ly.
Thus, he added about 150 million users to himself and significantly increased his audience coverage in a very short time period.
Market leaders assumed that Musical.ly users would take the news negatively, but the audience reacted positively.
TikTok flourished in mid-2018, when the app managed to overtake the popular Instagram service in terms of the number of downloads.
This is confirmed by the statistics below.
According to experts, the reason for the popularity of the service lies in:
- simplicity and variety of functionality;
- great multimedia potential;
- ample opportunities for launching interactive challenges.
- The application combines several of the most popular video content formats, as well as popular trends.
In fact, it's a mix of famous Stories and sketches, spiced up with beauty masks and cool filters, wrapped in a handy, intuitive video editor.
In addition, the TikTok service uses special algorithms that allow newbie bloggers to quickly gain millions of views.
This is a stimulating trigger for new content creation.
Another key factor in the popularity of the service is the oversaturation and fatigue of the audience from the same type of content in existing social networks.
It is believed that an average person is ready to dive deeply into the use of one online platform for no more than 2 years.
We need variety all the time.
Most likely, the TikTok service will continue to gain popularity.
A more mature audience will become interested in it, which will become a new stage of development.
Brands and business accounts will enter Tik Tok, a more solvent audience
Therefore, it is recommended to start brand promotion on Tik Tok today, while the competition here is much less than on Instagram.
Alex Joe is a content marketer & journalist who formerly worked out of Flix Expo. He writes eBooks, which considering where you’re reading this, makes really perfect sense from his kin