Graphic Design Vs. Illustration

When it comes to the creative world, there are a ton of terms out there to describe different kinds of design. For the layperson, it can become a bit confusing. How do you decide what type of design is right for you? In this article, we’ll outline the differences between graphic design, illustration and graphic illustration.

Graphic Design vs. Illustration

To better understand all of these terms, first we’ll separate these two types of design and outline what each one entails.

What Is Graphic Design?

Graphic design is most commonly used for commercial and business purposes. Think about advertisements, logos, website design and other things related to helping a business sell its product or service. Graphic design is important because it helps businesses clearly and concisely convey a message. Typically there isn’t a lot of room for interpretation, and there isn’t meant to be.

What Is Illustration?

Illustration, on the other hand, does something a little different. Typically an illustration is meant to bring out an emotion or tell a story without words. Illustrations can be both digital and traditional, and they come in many forms. Drawings and paintings, for instance, fall under the umbrella of illustrations. Illustrations are commonly found in books, magazines and other publications. Someone who wants to make a book cover might turn to an illustrator.

What Is Illustration Design?

Illustration design, or graphic illustration, is a marriage of these two concepts. If you really want something to stand out for a brand, you might turn to illustration design. Perhaps you want to create a design for your beer can or wine bottle, or maybe you need something eye-catching for your new packaging. This is a situation where illustration designs come in and can really set your brand and your products apart. They can help you establish an appealing and interesting aesthetic for your brand that makes it stand out and appeal to people who otherwise might not have given it a second look. To find solutions for illustration design with high professionalism, quality and affordability, visit this website.

Each of these different design styles has its own advantages, and which one you use will really depend on your specific needs.

Graphic design has become an absolute necessity for businesses everywhere. Everything from logos to websites utilizes graphic design in some capacity. With that being said, not every illustration out there is good. Make sure you follow the same do’s and don’ts that an illustration design company would follow when refining your company’s graphic design.

Do keep up with the trends. It isn’t necessary to hop on every trend imaginable, but when your graphic design becomes woefully outdated, dare to innovate. Also, do feel empowered to stick to your guns when you have a timeless design that everyone appreciates. Not everybody has to be a trendsetter.

Do use images to better convey your message? Just words aren’t going to be enough for most people. An image that is attractive will capture the attention and imagination of your customers. You definitely need to use high-quality, recognizable images to get your message across.

Author Bio:-

I'm Barry Elvis, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME's. You can find my thoughts at creative designs blog.

I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's.