Why are social networks important to your business?

The social networks are part of the digital transformation and are increasingly incorporated into people's lives. And your company should take advantage of this as soon as possible - if you want to stand out or even survive in the current market.

Today, all companies need to know how to explore the various social media channels available to speak to their audience. It is there that these people are interacting with their favorite brands and connecting with them at different levels.

An effective social media marketing strategy not only connects better with your customers, it also generates more business and a host of new possibilities for your company - learn more in the topics below.

Advantages of investing in social networks

Despite the numerous data that confirm the effectiveness of social networks, there are still some companies that are not entirely convinced.

For these companies, here's the warning: showing your potential customers what your brand personality is and the solutions it can offer is one of the best ways to connect with your target audience - and sell more. Through social networks your company can:

• Increase awareness and brand loyalty : social networks are today one of the most effective channels of interaction with the public - a good response on these channels establishes good relationships;
• Generate qualified traffic to your website : your company can use the platforms to distribute content posted on the blog, e-books, promotions and a series of actions that send potential customers to the website;
• Establish yourself as an authority and thought leader : a production of relevant content and connected to the needs of your audience, well grounded by data and research, can make your company top of mind in purchasing decisions;
• Speak to a targeted audience : Social media allows your company to have highly accurate targeting when talking to the audience. It is one of the best ways to say the right thing to the right person at the right time;
• Rely on content produced by the user : social networks allow their customers to make positive reviews about their products and services. They can comment on your company’s posts about the good results they’ve had with a particular product or service, or even post on their own social networks. All of this information is valuable to your business and can be used as a convincing argument for other potential leads - this endorsement provided directly by current customers is the best type of advertising for any company;
• Increase sales : Social media has proven to be a very effective tool for sales teams - about 64% of sales professionals claim to close deals as a direct result of using social networks.

Tips for a good performance on social networks

As mentioned above, social media is an essential part of a company's entire sales and growth strategy.

But, how to get the best results and avoid wasting time and money? To help your company succeed in this task, we have separated some tips.

Choose the right channels

Your company does not necessarily need to be on every available social network, but where your potential customers are. Focus your efforts where your audience is most active.

Find the perfect posting frequency

A good content marketing strategy is essential. But just as important as saying the right thing is finding the right time, for the right person - and the right amount.

One study points out that posting too much can cause 34.9% of all unfollows received by your company. The opposite is also true: the lack of updating can cause 17.9% of your audience to stop following their profiles.

Greater focus on quality - not quantity

The quality of your content is more important than the quantity of your content - in the same study mentioned in the previous item, 41% of people stop following a brand if the information is not relevant to them.

The same applies to the choice of channels: it is preferable to do quality work, with good agile interactions, in a single channel that acts superficially in several of them.

Process Automation

Managing a company 's social media is a laborious and time-consuming process. One way to optimize this process is to automate some steps, such as:

• Scheduling posts on some social networks;
• Use chatbots to expedite feedback to users;
• Get reports on recent results.

However, this is the type of action that requires the eye of a specialist, to prevent your brand from losing “human warmth” and becoming something robotic and distant from your audience.

Support from a specialized agency

As you can see in the items above, doing a good job on social media is not an easy task.

And your company will not always be able to rely on internal resources to do this - hiring new employees or training current ones and displacing them from their current functions may not be feasible.

Having an inbound marketing agency solves all the problems: your company will have a team of specialists prepared to produce the right content, you will be able to observe and anticipate trends, have access to the best tools at the most competitive prices and much more.

If you want to guarantee good results through your company's social networks, talk to one of our Abdul Rimaaz Team experts!

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