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How To Promote Your Business Small Enterprises
Posted: Feb 07, 2021
Promote Your Small Business
The holidays are fast approaching. Now is the time to launch your marketing campaigns to grab the attention of your customers. During this busy time, coupled with a global pandemic this year, it is critically important to have an effective plan that helps you stand out from the crowd. But with all the instability that 2020 has brought to small businesses, 44% of merchants predict their biggest holiday planning challenge will be figuring out their marketing strategy, according toShopify, check this.
While it can be intimidating to pit yourself against big competitors who spend sky-high sums on advertising, there are creative and inexpensive ways to promote your holiday products and services and stand out in a crowded promotional space. Check out these low cost marketing strategies your business can consider.
Use social media to your advantage
Social media is an efficient and cost-effective way to distribute your holiday campaigns and messages. The platforms Facebook, LinkedIn, Twitter, YouTube, TikTok and Instagram help small businesses get their brand and messages to the public. Social media is also a good strategy for reaching people who are not your regular customer base, expanding your reach, and increasing your sales to a wider audience.
Use seasonally relevant visuals and texts to present your customers with gift ideas, special offers and suggestions to celebrate the holidays in these unprecedented times. Write blog posts about your new products or services and your promotional offers and link to your social media posts. The holidays are a great time to create seasonal content that people will want to share and comment on, which will further expand the reach of your post. To get people to share your posts, add holiday hashtags that feature your business name to increase visibility and brand awareness.
If you want to invest a little, you can pay to "showcase" your social media posts so they reach more people. As the competition on Facebook (and its little sister Instagram) tends to be fierce during the holidays, consider other platforms for more profitable solutions as well. For example, TikTok has just published a marketing guide for the holidays aimed at small and medium-sized businesses looking to get started on this increasingly popular network.
Make promotional offers
The holidays are also the time to spoil others. Why not give back to your customers? These could be exclusive holiday sales, limited time offers, discount codes, contests, reward points, free consultations or trials, gift card deals, etc.. By giving back to your customers, you retain them and increase your sales.
Do charitable gestures
Giving back to your customers is good. But to spread the holiday spirit, partner with a local charity. many causes would be more than grateful to receive help. Philanthropic gestures should be made throughout the year, but they are particularly important now and are an effective way for businesses to gain local visibility. Share your good deeds on social media to encourage your community to participate and to associate your brand with something positive. The consumers of generations Y and Z (in English) are particularly sensitive to companies that commit concretely to build a better world, and they are more likely to encourage them.
In short, it is important to refocus, to have a solid marketing strategy and to execute it brilliantly, despite the rather stressful climate this year. Join forces with other small businesses and work together to stay positive and promote each other throughout this unprecedented holiday season.
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