Functional Drinks Market

The functional drinks market size has the potential to grow by USD 179.28 billion during 2020-2024. The market’s growth momentum will accelerate during the forecast period because of the increase in year-over-year growth.

This report provides a detailed analysis of the market by distribution channel (on-trade and off-trade), product (energy beverages, functional fruit and vegetable juices, sports beverages, prebiotic and probiotic drinks, and others), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Archer Daniels Midland Co., Danone SA, Monster Beverage Corp., Nestlé SA, NextFoods Inc., PepsiCo Inc., Red Bull GNBH, Suntory Holdings Ltd., The Coca-Cola Co., and The Kraft Heinz Co.

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Market Competitive AnalysisThe functional drinks market is concentrated, and the market vendors are opting for both organic and inorganic growth strategies to stay ahead in the competition scale. For instance, the current and one of the primary strategies is to improve existing products and engage in new product launches to strengthen their position in the functional drinks market. PepsiCo Inc., Red Bull GNBH, Suntory Holdings Ltd., The Coca-Cola Co., and The Kraft Heinz Co. are some of the major market participants. Although the health benefits of functional drinks will offer immense growth opportunities, increasing concerns of obesity will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this functional drinks market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this functional drinks market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

Archer Daniels Midland Co.Danone SAMonster Beverage Corp.Nestlé SANextFoods Inc.PepsiCo Inc.Red Bull GNBHSuntory Holdings Ltd.The Coca-Cola Co.The Kraft Heinz Co.Functional Drinks Market: Segmentation by Regionfunctional-drinks-market-share-by-region

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APAC was the largest functional drinks market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growing health awareness among consumers and increasing adoption of healthy lifestyles involving physical activities such as sports will significantly influence functional drinks market growth in this region.

Almost 32% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for functional drinks in APAC. Market growth in this region will be faster than the growth of the market in Europe and North America.

Functional Drinks Market: Segmentation by Productfunctional-drinks-market-share-by-distribution-channel

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Energy drinks are made of caffeine, guarana, and amino acid taurine, which help in boosting energy, reducing fatigue, and increasing alertness and concentration. Energy drinks are also used as mixers for alcoholic cocktails as they lower the effect of alcohol, increase drinking capacity, and reduce dizziness. The availability of these drinks through improved distribution channels will fuel the growth of the functional drinks market in this segment.

Market growth in this segment will be faster than the growth of the market in the functional fruit and vegetable juices, sports beverages, and prebiotic and probiotic drinks segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the functional drinks market size.

Functional Drinks Market: Key Drivers and TrendsThe demand for functional drinks is increasing due to the development of varied products, improved tastes, and versatility. Vendors are taking initiatives to come up with innovative flavors with unique health benefits. Canada Dry, a brand of Keurig Dr. Pepper Snapple, launched Canada Dry Ginger Ale and Lemonade. With weight control being the prime concern in health and wellness vendors are introducing functional drinks with low calorie or sugar content. The introduction of new products will have a significant influence on the growth of the functional drinks market. As a result of such factors, the market will register a CAGR of over 11% during the forecast period.

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Functional Drinks Market: Key Highlights of the Report for the Forecast Period 2020-2024CAGR of the market during the forecast period 2020-2024Detailed information on factors that will drive functional drinks market growth during the next five yearsPrecise estimation of the functional drinks market size and its contribution to the parent marketAccurate predictions on upcoming trends and changes in consumer behaviorThe growth of the functional drinks industry across APAC, Europe, MEA, North America, and South AmericaA thorough analysis of the market’s competitive landscape and detailed information on vendorsComprehensive details of factors that will challenge the growth of functional drinks market vendorsWe can help! Our analysts can customize this report to meet your requirements. Get in touch