Innovative Product Marketing Ideas

You have gathered a bunch of innovative product marketing ideas for your new product. Now, it's time to incorporate those motives into your strategy. While creating a strategy may be simple, its success cannot be guaranteed. From the experience of Deck 7, considering the following product marketing synergy initiatives when designing your product marketing strategy will make it a complete plan.

Product

Before considering anything else regarding B2B product marketing, having a quality product is of paramount importance. You also need to pay attention to the weather that your product resonates with the needs of your potential customers. As a marketer, you need to build a product that meets the requirements of your audience and stays away from your competitors.

Target

Your potential customers are the people who will help you grow your business. Ignoring them is the last mistake you want to make. Considering who your target audience is simplifies the flow of the product marketing process. This is because all your marketing activities can be directed towards individuals who would pay for your product as it meets their requirements.

Competitors

Knowing what your competition is doing is always a safe tactic in any kind of business. It is especially true in product marketing. Numerous products are being launched one after the other which have similar features. This puts the buyer in an adjustment as they have many options to choose from. When you are aware of your competition strategies, you have the opportunity to increase your brand loyalty by offering a little more than what they do and thus make your potential buyer notice you before others.

Messages

The internet is full of ads and lots of information about products and services. The availability of information that exists on social media about a product similar to yours is guaranteed. As a result, your content and social media messages should cover your potential buyers' pain points and get their attention.

Means

Having the right tools to make your product launch plan a success equates to excellent product marketing. In addition when you use the right tools, your chances of well executing the marketing framework of your products are much higher. You can also reach your target audience easily with the help of various social and lead generation tools.

Analysis

Deck 7 experts recommend that analysis be part of your product marketing strategy because you can assess customer success with clarity. With clear statistics, you can better judge and change the marketing activities of your product according to the response you receive. Here is an excerpt from a Media 7 interview for the CMO of a global leader in targeted marketing acquisition and it highlights the value of keeping data up to date.

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BDA strategy for product marketing

The BDA strategy is proving to be a universal technique applicable to various types of marketing like webinar, product and service marketing. The best part about this action plan is that it works for different types of product marketing strategies. When in doubt, use this strategy to introduce a new product to the market and see if your product succeeds in no time.

Before you start

Product marketing is a long process. From product launch to marketing, there are many layers involved in the product marketing process. Before finally launching your product, make sure you do the following:

• Regular reminders for launching your product
• Make noise around the main points of your product
• Give interesting facts and benefits of your product
• Find new ways to market your product through social media

During the process

Your product marketing methodology will not remain the same across products. Therefore, as product marketing managers you need to be proactive after launching your product. Some of the product marketing responsibilities you have after the product is launched are:

After Departure

The product marketing process should continue even after you launch the product. Once the product goes out there in the market, there are various ways in which your potential buyers can perceive it. Thus, to ensure that your SaaS product marketing strategy is a success and to rank the opportunity for product marketing and sales, you need to perform post-launch activities such as:

• Re-targeting through different media
• Restore relevant existing content
• Be spontaneous in your answers

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