Bisleri’s inspiring journey over the years

Which is the very first name that comes to your mind when you picture a mineral water bottle? Bisleri is one brand that has become completely synonymous with this segment and it has managed to carve this niche for itself by dint of hard work, understanding the pulse of consumers and also ensuring stringent quality standards. Bisleri has been a leading brand name in several Indian households over many decades. It is a market leader in this category and has a sizable distribution network of 122 plants, 4,500 distributors and almost 5,000 distribution trucks spread throughout the country.

Bisleri is the most trusted mineral water bottle brand in India at present while having maintained its brand promise of providing the purest, safest and healthiest mineral water over 50 years to consumers. Bisleri has witnessed an incredible journey in India over the last few decades. Innovation and customer preferences have been two key pillars that have driven the brand towards reaching greater heights over the years. Bisleri has also unveiled various kinds of products to fill up strategic gaps and needs in the market. Take the 250 ML and Rockstar 300 ML offerings as examples; they make for ideal choices when you have no wish to share with anybody or for individual needs with lunches/dinners. 1L and 2L bottles have found favor amongst families and people staying outdoors for an entire day while the 5L jar is suitable for weekend outings and the like. The 20L jar is of course a mainstay for several households who still do not have access to clean and pure water.

This mineral water bottle company has also evolved towards becoming a spokesperson for healthy recycling, sustainable practices and other positive endeavors. Bisleri is always dedicated towards giving back towards the community and as part of its social responsibility blueprint, has commenced multiple programs including rain water harvesting, plastic recycling on a large scale, ozone treatments and more. Awareness programs are also organized throughout the year for involving more citizens in making the Earth a healthier and better place to live in. The company strives to positively impact the environment while staying fully sustainable simultaneously. Bisleri mineral water is no flash in the pan as experts will have you believe. Every single drop of mineral water at Bisleri undergoes a 10-stage procedure for quality testing. There is full importance provided towards maintaining the highest standards of quality and hygiene at all times. All production facilities at Bisleri come with their own labs for quality testing which make sure that each Bisleri product is manufactured on the basis of stringent quality guidelines as laid down by BIS (Bureau of Indian Standards). The company’s cutting-edge central laboratory is situated at the Mumbai head office of Bisleri while making sure that standards of quality are maintained throughout all Bisleri facilities in India. They also ensure greater procedural uniformity in all areas while also collecting and testing samples of treated and raw water on a monthly basis from every Indian facility. Quality checks are also done for random samples across sizes which are collected on a monthly basis from markets. Everything is done to ensure that every drop of Bisleri mineral water stays pure, safe and healthy at all times.

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