Business Digital Program Through eCornell

Technological Changes Driving Digital Transformation

Digital transformation of a business, enterprise or a retail company is based around the technological advancements they possess. Introduction of adaptive and flexible technological models facilitate digital transformation in corporations.

Leading Digital Transformation In Any Organisation today is both challenging and exciting. It provides new job opportunities for young professionals. Enrolling for a professional certificate program in digital transformation curated by a renowned university can help aspiring digital marketers gain a foothold on necessary concepts and tools. Amongst several such courses, business digital program through eCornell aims at teaching different digital transformation agents that help give direction to these approaches.

Different Digital Transformation Agents that Influence Approaches

Different digital transformation approaches are based on certain parameters that help in attracting good marketing prospects. Finding the correct "agents" that pave the way for marketing campaigns and help create a target audience.

Here’s a list of different digital transformation agents:-

• Social Media

The most popular agent can be used for monitoring customer interaction, analysing market trends, fulfilling consumer’s wishes and increasing brand visibility.

• Cloud Computing

Cloud computing offers great integration of different agents and channels and with SaaS (softwares with pay-as-you-go features) applications allows a space to work on collaborative projects.

• Internet of Things (IOT)

Internet of Things comprises different devices that possess embedded technology that can be connected for sharing information over the cloud.

Based on the above-mentioned digital transformation agents, different approaches are devised that allow for better targeted marketing.

Digital Transformation Approaches Used in Marketing World Today

Technological advancements and recent innovations are creating several opportunities in the digital marketing domain. Various digital transformation approaches provide a mukti-dimension view of the organisations marketing processes, procedures and campaigns:-

• Process Transformation

Process transformation involves working with different business processes. Process transformation incorporates technologies such as machine learning, data analytics, API’s and others for facilitating digital marketing. It aims to reinvent existing processes, methods and procedural patterns by lowering costs, increasing efficiency and reducing cycle times.

A popular example of process transformation includes Domino’s Pizza that have completely transformed the food ordering process through interactive data-driven algorithms.

• Business Model Transformation

Some corporations are using digital transformation to drive changes in their existing business models. Business model transformations are based on changing business fundamentals and changing business value.

Popular examples of business model transformation include Apple’s I-Tunes that has changed music platforms and Netflix that has become a leading video distributor.

• Domain Transformation

Domain transformations are involved with making businesses unlock new markets by blurring boundaries and delivering new products or services. Often deemed as a risky digital transformation approach, changing or rather widening domains helps enterprises seek new opportunities.

Popular examples of domain transformation include Amazon, which expanded into a new market domain with Amazon Web Service (AWS).

Adopt A Suitable Approach for Successful Digital Marketing

As technology grows, industries will need to accommodate these changes for staying relevant and prompting their brands, services and products.

Therefore, a professional certificate program in digital transformation is crucial for learning about these approaches for skillful utilisation. Furthermore, the Business Digital Program Through eCornell will assist young marketers develop strategies for implementing these digital transformation approaches.

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format.