Factors to consider before designing or redesigning the website

Over the past few years, the people have become more conscious about internet marketing and about their websites. Due to this, the demand for content management, blogging and e-mail marketing, is on upsurge. Owing to all these facts more and more companies are trying to upgrade their website starting from the scratch.

Before undertaking any of the web projects, the companies need to train themselves properly. In this article, we have enlisted ways on how to generate sales or simply how to design the website effectively.

Factors to consider before designing a website

Who is your target audience- Before designing a website, it is important to make sure who your clients are and the future prospects. Many a times, the companies puke everything on their website, without realizing the fact that people don’t pay attention to your greatness rather they are interested in what you offer and how they will benefit from it. So, the website should ideally convey what’s in it and how it will benefit the target audience. If you prepare a website from the visitor’s perspective, your site is more likely to succeed.

What is the actual purpose of the site- There are enough web business in India that claim to be different from their counterparts, but what will gear your business towards success is-understanding the purpose of your site. If you have built a website to generate sales then you need to employ different kind of experts. The more information that you provide to the web-designer, the better your site will be.

Select the right domain name and URL for the website- There are many people, who don’t understand the value of selecting the right domain name and url. For example, if you are a plastic manufacturer the strategy would be to select the url like plasticboxesforsale.com as compared to johnandsmith.com. Having a keyword rich url can help you to attain better search engine ranking. There are many website designing services in India that can help you to make a difference.

Layout of the website- As stated earlier, the layout of the website depends upon the target audience. If your website and layout is enticing and crisp, you can give impression to the customers that you are professional and know what the customers are looking for.

Navigation of the website- Navigation is an element that will decide whether the customer will stay with you or will run to the competitor. It is an acknowledged fact that the visitors move quickly from the website if:

• The information is inadequate
• it takes time to navigate
• the customers doesn’t find requisite information

So, it is important to consider this part carefully when you are planning the layout of the website. Sketching the website or wire framing is a process that can help you in navigation of the site.

Pay attention to copywriting- One thing that is neglected, while launching the website is the content. Before you set foot in website designing, it is important to make sure what kind of content you need to write. A large number of business owners feel the need to convey about everything that they know. Well, the website is not the right place. Write a clear, concise and inviting content.

Keywords- Keywords play an important role in creating the content. Hence, it is important to use relevant keywords, while designing a website. Search engine use keywords to display the results, but don’t be repetitive because search robots can penalize you. Repeated keywords lead to keyword spamming, which is considered as unethical practice in SEO. To learn about SEO, read the guidelines provided by Google.

Call to action statement- There are various techniques in SEO that helps to convert visitors to potential customers- one among them is call to action statement. To give you an example, call us for a free quote or download this form, etc. Engaging the customers is half the battle won, but turning them a loyal customer is a bit difficult task.

Add Social Media Links- Gone are the days, when the businessman used to sit on his couch and sell products. Now, social media has revolutionized the field of business. Moreover, the ability to interact with the audience has become important today. Think about building a Facebook page that discusses about the business, and add updates on LinkedIn and Twitter.

Last but not the least; keep your website updated. There are many websites that haven’t transformed in years. Seems boring! Well, neither the customers appreciate it nor does the search engine. So, it is important to keep it up to date by participating in various forums, blogs and social media.

Thus, all these are important factors that you need to consider before designing a website and to build organic search engine rankings. Doing so, will also help to further traffic on your website.

We at web bazaar, offerweb business in india. we provide initial training support to all our new web designing services.