5 Key Differences Between SMO and SEO That One Should Know!

Search Engine Optimisation (SEO) and Search Media Optimisation (SMO) are crucial ways to get noticed online and attract traffic to your platform(s). These are very important in the digital marketing age; most marketing is done through online platforms now. One has to know the differences between these two to make an efficient digital impact. While one primarily focuses on the traffic driven to social media platforms, the other focuses on techniques that can be adopted to get a higher ranking on search engine results. Today, all businesses are turning to both these practices to make impactful digital footprints.

Search Engine Optimisation (SEO) and Search Media Optimisation (SMO) are two of the leading practices employed for marking presence on the internet today. It is now the digital era, and businesses have to attract their customers through the most popular medium. Many social media companies in Delhi have a lot on offer on both these modes of online optimization.

SMO is the approach of promoting one’s business through social media. It is mostly adopted by small businesses that look to target organic customers locally.

SEO is used to optimize the website for increased traffic to one's website or web page.

Following are the top 5 differences that differentiate SEO from SMO:

1. Since a major focus in SMO is on optimization through social media, the social media team does not have to worry about the inclusion of tags and the practice of coding. Instead, they have to focus more on making the content more visually attractive and appealing.

On the other hand, the use of different coding practices and title tag, header, keyword, bold text, etc. can contribute greatly to the ranking in the search engine results. The team has to be proficient and experienced to have a higher SEO ranking on the web.

1. Since these are aimed at different platforms, both SMO and SEO consist of different practices. One can do SEO using the following methodologies: 1. Making an accessible website 2. Building relevant links and backlinks to page 3. Creating an optimized page 4. Finding and adding relevant keywords to the website. On the other hand, SMO requires the use of the following approaches: 1. Creation and promotion of videos 2. RSS (Really Simple Syndication) promotion 3. Micro-blogging 4. Social Networking
2. In Search Engine Optimization, the main focus is to drive the audience to the website's content. On the other hand, in Search Media Optimization, we focus on driving the audience's content. In the former, optimization is done online and offline, while the latter involves optimization and strategy offline.
3. In SEO, data analysis is done to understand the impact the proposed changes have had on the website's ranking. In SMO, the analysis is done to understand the type of content that draws greater attention.
4. These two also differ in the structure of the content they are ranked following. In SEO, the title tag of the page informs the search engine about the website. In SMO, headlines and titles are important for grabbing the attention and activity of the users.

Conclusion

This article highlights the key differences that differentiate SMO from SEO. Both are equally important in their way, and a balance between both is crucial for one to excel in the market online. Being an SMO Company in Delhi, the main focus has to be to grow through social media platforms.

Founded in 2012, TYC Communication is a full-fledged PR Company and Digital Marketing company that serves a broad spectrum of industries including Technology, FMCGs, Industry bodies, Pharmaceuticals, Entertainment, Lifestyle, Fitness, Public figures,