5 Tips to Boost Your Local SEO

Local search is crucial for leveling the playing field between small businesses and the more prominent players.

But where do you start? Here are some of the most important SEO services that can help you boost your local SEO.

1. Understand Your Local Customers Intentions

Deciphering search intent is one of the most important SEO services.

First, you try to imagine how your customer might try to search for the services you offer. This brainstorming exercise will make it easier for you to choose keywords to try and rank for.

Once you have some keywords, you just need to insert them where it makes sense – but never where they sound awkward or strange. If it sounds strange to you, it will likely sound strange to readers and Google.

It's important not to keyword-stuff (use too many keywords) to avoid Google penalties. At the same time, it's essential to use your target keywords to let Google know what your content is all about.

1. Hyper-Localization

This technique will give a massive boost to your local SEO. It begins with setting up a realistic keyword strategy.

The two factors to consider for whether a keyword is realistic to rank for is domain authority (DA) and monthly search volume. Most small businesses have a DA of less than 50, which means that they should target keywords with a monthly search volume of 1000 or less.

After you've come up with your realistic keyword strategy, you can put up a blog post of around 800-1000 words. This post should contain sections that can be hyper-localized. For example, you could include information about a specific neighborhood, city, or town.

As a content technique, hyper-localization can only work well if you have intimate knowledge of that location, so keep that in mind.

1. Make a Page for Each City

Making city pages (one for each city you want to rank in search for) is an excellent way to boost your local SEO. City pages are one of the most popular items in an SEO services package.

In this project, the target keywords will include the cities you want to rank for. For instance, if we're going to rank for SEO services, we would include this term a few times in the content.

1. Do Analysis on Your Competitors

This is another good place to start to boost your local SEO. You should definitely check out what's working for other local businesses and what isn't. It would help if you also researched your local target demographic so that you can properly address their needs. And of course, the right keyword research strategy is crucial here.

1. Update Your GMB Profile

GMB stands for "Google My Business." Google uses it to determine your business's relevance, distance, and prominence to other Google users.

It is essential to keep your GMB updated so that your customers can find your business in Google Search and Google Maps.

The first thing you'll want to do is claim your listing. To set up your GMB profile, you should add the following:

• Address

• Your phone number (NAP)

• Business hours

• Business category

• Business services

• Business name

To further optimize your GMB profile, ensure that you keep it up to date with the most recent information. That way, your business will stay relevant to local searchers. A good way to do this is by posting to your GMB profile at least once a week. This helps to keep your profile relevant and up-to-date for Google.

Salt Rank is a Website Services Agency and SEO Company in Kansas City that offers effective Digital Marketing for Small Businesses. We offer SEO services, Google Adwords services, and Web Development services.