Best B2B Content Syndication Strategies

Content syndication is a cost-effective way to generate qualified leads for your sales department. But you have to do it right. It is also one of the most popular content marketing strategies that B2B marketers actively invest in. While there are too many ways to do this, finding the right target audience given the growth in digital content marketing is a bit of a challenge.

There is a common myth that syndicated content is duplicate content, which can wreak havoc on your search engine efforts. It is totally irrelevant. The main reason for content syndication is simply to strengthen your marketing efforts. It's part of your content marketing tactics. However, this marketing strategy is something that needs to stay and probably has the capacity to make a lot of positive changes to a company's brand awareness activities.

Successful content marketing isn't about setting editorial calendars or boosting your social channels like Facebook or Twitter. To have a bigger impact, you need to start asking yourself how your target audience will meet your content to measure the success of your content marketing strategy. Here are some reasons why you should implement a content syndication strategy:

• Exposing content at the top of your funnel
• Reuse your content
• You will get long term SEO results
• It will bring more traffic to your website

When you include content syndication in your content marketing plan, it strengthens your reach because you can share your content with an audience that you might not have known existed. While there is no one-size-fits-all approach, you need to come up with a content marketing campaign that follows best practices for targeting, linking, and getting the most out of your repurposed content creation attempts.

If you are a marketer who provides a more channelized network for specific content, you can ask other websites to feature their content on your blog or website. You can always ask to post an influencer blog post and they, in turn, will feel honored to be invited by you. This reuse of content ideas strongly reflects your reach and has a great impact not only on your target audience but also showcases your thought leadership ideation on the brands you work with.

Another effective content marketing strategy is to take advantage of paid content syndication, where you can partner with publishers in the same industry who can share or repost your valuable content. Not only will this increase your exposure to your own media, but you'll also maximize your chances of winning promotion, by attracting qualified leads straight to your marketing funnel.

Have you tried syndicating your own content? Otherwise, Medium is a great place to start! It's a digital marketing platform that allows you to post great content, whether it's written or even visual.

The great thing about posting on Medium is that even if you aren't a big name or have a relatively small niche, your Medium story can still get you to your potential client. This is because it all depends on the value of your content marketing accomplishments. If you're a content marketing agency and want to incorporate Medium into your content marketing strategy, make sure you:

• Use a beautiful image
• For more visibility, work with Medium publications
• Bring back underperforming messages
• Publish your content regularly
• Spend on social ads to give your post a little boost
• Gain more subscribers on social networks

As a content marketer, you need to start by identifying the buyer's personality, building relationships, and then eventually move on to submitting a type of content like original guest posts written for their audience.. This content strategy is a great way to increase your visibility and create more engagement.

To increase your brand awareness and avoid getting filtered out of the Google search page results, be sure to bypass these SEO strategies which also happen to be great inbound marketing activities:

• Review your content while posting guests to other websites
• Don't forget the "rel = canonical" tag on your content to point to the original post. The purpose of this tag is to indicate to the search engine that you are the original publisher and that the syndicated content is only a copy.
• Use the "noindex" tag on the syndicated copy to keep republished content out of the directory
• Also, don't forget to grab a link from the syndicated copy

Put simply, content syndication is nowhere near traditional marketing, but it's a win-win for everyone, provided you do it right. It's a smart way to make the most of the work you've already done. Not only will you be able to increase your overall exposure, but also enjoy additional SEO benefits. Most importantly, make sure that you continue with your content marketing efforts by producing engaging content and simultaneously using all or the most convenient distribution channel to syndicate your content.

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