Google Is Officially Testing ‘More Results’ Button to Load More Search Results

Google officially launched its ‘more results’ button. That means that instead of clicking on the 'Next' page to load search results, the 'More results' button will show more search results on the same page.

Google’s announcement, which was officially made via Twitter by the tech giant’s CEO Danny Sullivan, had been anticipated as the test had been ongoing for days.

Danny Sullivan’s Twitter announcement

This is what Google’s CEO said on Twitter:

"We’ve launched a new ‘More results’ button that makes it easier for and faster to get more results on mobile. Now, additional listings load below the ones already being viewed, rather than the old ‘Next’ button that would load an entirely new page."

The test, which had been going on for several days, was displayed in search results in a limited fashion, but later on,users started seeing the ‘more results’ button more often.

This test means that the ‘more results’ button will load the more organic results on the first page before showing the relevant ads below the results. Sullivanfurther added that this feature would appear for users on all Android and iOS devices.

The implication of this test going forward

Henceforth, the ‘more results’ button implies that when using your mobile device for online search on Google and fail to find the organic results on the first page, you no longer have to worry about loading the "Next" page. That’s because the ‘Next’ page button has been replaced with the ‘More results’ button. All you will be required to do is click this button to see additional search results.

Moreover, the search results and any other ads related to your keywords would also appear on the first page. The difference here is that the extra hassle of loading more pages by clicking the ‘Next’ button has been eliminated.

The test means the following to user experience:

• When you key in your search keywords, all results will be shown on the same page. This means that you will not be required to click on the next page of the Google search results. Instead, users will only have to click the "more results" icon, and more search results will load below the current results.
• Google is always a step ahead when it comes to user experience.This test will come as welcome news for the hundreds of millions of people who use Google as their primary search engine. These types of updates serve to improve the functionality of search engines as well as the convenience of users.

Google’s techno-evangelism

Google's tests are not limited to search results only. Whether it is updating features in the Google Search Console or on Crawling and Indexing, Google is at the forefront of helping website owners, publishers, and individual users to have a great user experience.

In the world of techno-evangelists, Google is the flagship and the shining marvel of web brilliance. Its performance is the envy of tech engineers and execs around the globe. And to mention a few, Google has bettered user experience and added fantastic features and updates as listed below.

• Googlebot crawling update

This update applies more so to website owners and publishers. Google always crawls the web, and it has done that for decades. And in doing so, theyare ever focused on developing something that can make crawling web pages easier, faster, and better understandable for search items in its search engine.

In Google’sSearch Console, the tech giant recently launched an Updated Crawl Stats Report. A search console is a free tool that website owners or publishers can use to access how Google search sees and interacts with the content on their web pages. This reportwill enable site owners to find information on how Googlebot interacts with their websites.

Indexing request feature update

The indexing request tool that was scrapped earlier has been updated in the Google Search Console URL. This means that, once again, site owners and publishers can manually submit individual pages to request indexing.

How important are Google’s advancements, tests, and updates?

Google's primary goal is toprovide the most useful and relevant information to its users. This is why you will see or read about key feature update reports from Google more than once per year, such as this one. As a flagship tech company, such updates come with the territory.

• Google’s Testing

With the tech advancements, we witness every day, the digital space is changing, and fast, for that matter. That’s why with every evolution, Google goes out of its way to match it. That, coupled with people’s expectations, means that Google must be at the helm of innovation and knowledge.

For that reason, Googlemakes improvementsto make the user experience better. By doing so, Googlecarries out rigorous testing and evaluations, and if proposed changes pick up well, the company integrates that into the search engine.

• Quality assurance

Like any other search engine, Google expects that every time you go to search for information, you will find the best and most relevant content and also have a great user experience. That’s why they offer great content that offers a one-stop-shop for all. This happens after Google web-crawlers sieves through all the content being posted.

The bottom line

To ensure an exceptional user experience, Google isalways testing new user interfaces on its platforms. The ‘More results’ test is not isolated because Google’s tests are not limited to search results. Whether it is updating features in the Google Search Console or on Crawling and Indexing, Google is at the forefront of helping website owners, publishers, and individual users to have a great user experience.

For whatever it's worth, the primary focus of these tests and upgrades is users. And for decades, Google's performance has been the envy of tech engineers and execs around the world. Overall, this test will come as welcome news for the millions of web users who use Google as their primary search engine. These types of updates serve to improve the functionality of search engines as well as the convenience of users.

I'm a professional writer and author of many sites. I want to explore the world through my writing.