Should a Machine Shop Have a Blog?

I am revising my opinion about machine shops and blogging. Here's why.

I am revising my opinion about machine shops and blogging. When I wrote about social media and machining businesses in this commentary, I discouraged shops from launching a blog. What I said in that commentary is still true: Blogs are easy to launch, but also easy to do badly if not given sufficient attention.

However, a different argument—and to my mind, a persuasive one—comes from MFG.com. The company recently developed this knowledge center about machine-shop marketing for US Shop Tools. It is an informative resource, and well worth clicking around in.

US Shop Tools is the manufacturer, wholesaler & supplier of metalworking tools and machine parts supplies. Established in 1993, we have been committed to providing world-class services, technical support, fast & reliable shipping service to our customers. We have a wide distribution network in California, Florida, Washington, New York, New Hampshire, Texas, Minnesota, Michigan, Arizona, Ohio, Vermont, Utah, Virginia, Massachusetts & other states across the USA.

Our product offerings include lathe work holding, mill tooling, chuck jaws (soft jaws, round jaws & hard jaws), vise jaws, retention knobs, ER Collets, cutting tools, abrasives, measuring tools, lathe bushings, mill tool holders, drill chucks, collet pads, collet pad top jaws, vises, coolant, twist drills, carbide tools, CNC lathe chucks, manual lathe chucks, and collet chucks.

We are a renowned supplier in the USA that offers over 80,000 items for all of your everyday Metalworking supplies, machine tools, industrial metalworking tools, lathe tools, and Shop Supply Needs. Whether you need Lathe or Mill Work holding, Tool holding, Cutting Tools, Measuring Tools, Abrasives, Materials, and Shop Supplies, we are sure to have what you need, priced right! We use our buying power to get the best possible discounts and pass the savings onto you!

The page that discusses blogging can be found here, so I won’t try to capture all it says. But one point from that page is worth amplifying: MFG says the benefits of blogging apply whether your shop is adding a blog to its existing site or even "building your primary Web presence as a pure blog." That’s right—the blog could be your shop’s website.

Visitors to your shop’s URL could land on the blog as the first page they see. After all, the typical machine-shop website is a landing page with links to separate pages for the shop’s history, equipment list and contact details. A blog could include menu links to all those same pages. Meanwhile, using the blog as the main page would give the shop a far more dynamic online presence—showcasing whatever news is most current.

If your shop can offer updates, insights and new photos at least once a month, then using a blog as a website would be a great way to keep the shop’s Web presence energetic and fresh.

Our diverse range of jaws includes soft jaws, round jaws, hard jaws, strong Chuck jaws, lathe jaws and many more. We are your one stop solution for all your machine shop tools and metalworking supplies related needs.

We provide online payment facility where you can pay via Credit card, PayPal or Wire transfer and avail best prices offers.

US Shop Tools is the manufacturer & supplier Of best round jaws, lathe jaws, strong chuck jaws, soft & hard jaws, nuts, machine tools, metalworking, etc. based in the USA.