What Are SEO Services & What Do SEO Company Services Include?

Today, 55 percent of businesses invest in professional search engine optimization seo services. Before your company even considers SEO services, though, it’s critical to answer these two questions: What are SEO services, and what should an SEO company’s services include?

Ready to learn about the meaning of SEO services, plus what to expect when you hire an SEO agency? Keep reading! Or, if you have questions related to our company’s SEO services, you can contact us online.

Definition of SEO services.

SEO services are services typically offered by a digital marketing agency that helps your company succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You specifically focus on search results related to your company, products, services, or industry.

SEO services will focus on specific areas of SEO, like:

• On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more

• Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks

• Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more

• Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services.

Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.

What is Digital Marketing?

Simply put, digital marketing refers to any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.

Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages / channels played in reaching their ultimate goal.

Types of Digital Marketing

Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz's "Beginners Guide to SEO," best seo courses encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. An SEO specialist can make around $59,000, according to Salary.com.

Pay-per-Click (PPC)

A laptop screen showing the analytics behind a pay-per-click digital marketing campaign.Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

Social Media Marketing

This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments.

Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. "Content" can mean blog posts, resources like white papers and ebooks, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.

Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers. Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association.

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