Looking to use taxis as an advertising medium? Choose the air-conditioned ones

Those days are gone when Kolkata used to be popular and identifiable with its yellow taxis. Now it is the age of air-conditioned pre-booked cabs. You can book one from your room and reach your destination, without any pricing or security issue. This has changed the public transport scenario in congested cities like Kolkata where traffic jam is part of life. On the other hand, advertisers are still coming up with innovative ideas to make their or their client’s product reach the maximum number of audiences they are targeting. Advertising on taxis is one of these latest innovations. Though the concept is a decade old now, this has gained momentum in Kolkata streets now. But the popular choice among advertisers is the ac taxi in Kolkata.

Reasons behind using ac taxis as an advertising medium

Multiple outdoor advertising options are there and taxis are also added to the list. Numerous reasons are there that make ac cabs a common option for companies to advertise. Some of them are-

• The popularity of ac taxis in the streets of Kolkata has increased so much that advertisers consider this as one of the mediums to reach a larger audience.
• The cabs with air-conditioning offer protection and a better relaxing experience to the users throughout and so have established their place as a regular service in the market. Advertisers are only using this popularity and reliability of the cabs for their benefit.
• Most of the air-conditioned cabs are white and so they are a better choice than regular yellow cabs for advertising.
• With advertisement on ac taxi in Kolkata, the advertiser can connect the consumers as well as the common people on the street, bus, or other vehicles. The onlookers will not only see the content but if they get attracted some of them will take the action and this is the success the advertisements are looking for.
• Besides popular products and services from renowned brands, the cabs are getting used for advertising different popular government projects or television shows or cinemas. People with interest in such programmes of the entertainment industry will be aware of the programmes from the ads on cabs beforehand.
• Government agencies use these cabs for advertising and informing people about different programmes and projects that will benefit the mass. From polio camps to other health camps notices are shared through advertisements on ac taxi in Kolkata.

Taxis are in use in every city as a common mode of transport in any route for no definite time. But with better amenities and better security air-conditioned cabs are getting higher customers every day. All these aspects have been the reasons that advertising experts have used as a tool to make their ads reach more people without any electronic medium.

What's new?

With the advent and rapid growth of the internet as a mass medium, every other old medium has changed its course a little bit to make sure it can exist in this era. Different television or web content has been creating a great level of entertainment these days are also looking to use ac taxi in Kolkata as an advertising medium.

Different non-governmental organizations have been using the taxis as an outdoor advertising medium to create awareness among people about several social and cultural values, like equality among genders, female education, women empowerment, awareness of severe diseases like dengue, malaria, and else. The taxis are useful for sharing information about different measures like blood donation and other health-related programmes that will help the mass to gain the data who don’t have access to electronic media or internet but these data are necessary for them.

Hindustan Publicity is a leading name of outdoor agency in kolkata.Kindly visit website : hindusthanpublicity.com