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Pay-Per-Click for Small Businesses 101

Author: Auggie Diaz
by Auggie Diaz
Posted: Mar 14, 2021

Everyone wants to be first. The first in a race gets the gold. And you can make that possible for your business with an effective PPC ad campaign. Having a great PPC campaign strategy for your PPC campaign management can boost your business’s performance. Yes, strategically crafted PPC campaigns provide customers with the leads, traffic, and sales, almost instantly once the ads start running. And, this is the proof of principle experiment. As a small business, it is a top priority for you to increase your brand awareness. You can make it achieve with the help of the right PPC agency In NYC. With the use of PPC advertising, you can target your ads to users searching for specific search terms related to your products/services.

Tips To Win the Small Business PPC Battle

  1. Look at Your Quality Score Frequently, and improve your quality score.
  2. Monitor your Percentage of Online Search Impressions
  3. Retarget Website Visitors. Once you set up your infrastructure to tag everyone who visited your website, Google lets you retarget them with display ads to convince them further to purchase from you.
  4. Take Advantage of Google Analytics. Google does a good job offering free tools to business owners and advertisers to see data related to their business online.
  5. Create Dynamic Search Ads
  6. Split Testing
  7. Increase Bids of Converting Keywords
  8. Add Negative Keywords. Talking about search terms, this section even lets you add particular search queries as a negative keyword.
  9. Be sure to use the ad scheduling feature that lets you pause your ads during certain times of the day when you know your customers aren’t often searching for your products/services.
  10. Look at Search Term Reports

Three Steps for Small Business PPC Plan

Step 1: Keyword Research

Step 2: Write Engaging Copy

Step 3: Monitor Campaigns & Optimize for Best Results

Benefits of PPC for Small Businesses

  1. Google and other small business PPC providers have incorporated the ability for advertisers to automate some of their basic functions like setting budgets, pausing campaigns after they cross a certain daily spend or even not showing ads for particular words.
  2. PPC for small businesses also offers deep targeting options.
  3. The one that is most important is when it comes to showing your ads for a competitor’s business.
  4. PPC service by digital marketing agency in Nassau County NY can definitely make you money, and it can do it quick!
  5. From account creation to creating ads, the summarized steps along the way make Google Ads a fairly user-friendly platform – even for a first time user.


Are you looking for the digital marketing agency for PPC service or local SEO in NYC? Hire Internet Marketing Consultant!

The author of this article is working at a leading PPC agency in NYC. In this article, he discusses about Pay-Per-Click for small businesses. To learn more, visit

About the Author

Ask8 is an internet marketing consultant firm that helps local business with their internet marketing, web design, SEO NYC, Video Marketing & more.

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Author: Auggie Diaz

Auggie Diaz

Member since: Jul 12, 2018
Published articles: 25

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