What is Digital Marketing

Digital marketing :

Digital marketing is a broad term, it includes so many things. Digital marketing is like promotion of business and services or products through different online platforms. It involves many activities or topics like SEO, SEM, PPC, content writing, blogging, social media marketing etc. Digital marketing is not limited to one thing or topic, rather it is a huge term.F In today’s era we see everything is getting digital and increasing day by day. From a single person to a group of people, everybody is indulging in some digital activity. Because it has made so many things easy and fast like half of the payments are made digitally/online through different online payment platforms.It is a very good subject matter to get upgraded through this in all ways.

Importance :

• Makes work, payments, activities easy and fast.

• Userfriendly, can be used by anyone once they will be aware about it

• Advertisement made easy and reach to number of peoples

• Engagement of customers gets increased

• Promotion and advertisement on different social media platforms

• Increases traffic and visitors/users

• Involves usage of different types of marketing, searching tools etc, so that work can be done easy and fast with less efforts by smart work.

• Involves modern way of advertisement/promotional activities

Components of Digital Marketing :

Website Making : There are so many topics that digital marketing is not complete without them. Like a website, without it we can not make our business online/promotional to reach a maximum number of people, or showing our business online under one niche.

[Website = Domain name/IP address+Hosting]

Domain or IP address is like a name of a website and hosting is a place of a website (for keeping a record or data of a website). From different websites/platforms we can buy domain and hosting for our business, like go daddy, hostgator etc.. some of the well known websites. We must buy domain or hosting from popular websites so that it will be safe and secure to use it.

PPC : PPC stands for Pay per click, the word itself represents that we have to pay per click/cost per click. When a number of times our ad is clicked on a screen/search bar we have to pay for it.

Google ads that are search ads, that show in search results.

For making ads or creating a campaign we need google ads.In this process, keywords matter because you have to run your ads on those keywords.

Keyword / Keyword Research:

[ Keyword -> Top search result + Ranking]

Keywords play an important role in digital marketing concepts. Because they are responsible for your website ranking and search result bar ( show on a top). Keyword research should be done accurately according to your website nature. Keywords are important for PPC ads also( in those keywords you have to run your ads). Some things has to be keep in mind while doing keyword research like -

• Relatable keywords, there should be relatable keywords to your business/ website

• Keywords that are mostly searched, some important types of keywords

• Keywords that are easy to write and understandable to users or searchers

• Keywords that will get high clicks and with low cost

matches with our website or its content.

Bid strategies: The strategies on the basis of them we set certain things so that ads can be run in the best possible way. In this we need to fix bid strategies like CPC, CPM, CPA, CPI, CPV etc. Budget and conversion also play a vital role. Conversion means people click on your ads. And budget that we set or pay a particular amount for ads.

Social Media Marketing : SMM or Search media optimisation are different online platforms for marketing.It helps in optimising strategies, content reach, traffic,target audience, engagement etc. that is important for your business/website. As today we see there are plenty of people indulging in social media platforms and getting increased day by day. The different types of social media platforms are FB, linked In, Instagram, Twitter etc.

SEO : SEO stands for Search engine optimisation, that is optimisation of search engine for ranking your website on top of the search results and increasing traffic. It helps in optimising quality and quantity of traffic through search engines. It includes crawling and indexing of your website. Crawling or crawlers also called spiders/bots (google programmers) that scans your website data to take it to google for indexing. Indexing refers to ranking of your website in a search result.

How search engines work - Crawlers/spiders crawl your website’s data, that is called crawling, after that indexing is done, that is scanning of your data.Then crawler takes all your data, folders etc and consolidates it and sends it to search engines. That is how search engines work and optimisation is done. We can see that if our website is getting crawled by google, type this in a search bar - ( cache:your website). And you can also check the indexing of your website - ( site:your website).

Content writing : Content is the king. What you think and write, that refers to content writing. Keep your content unique and interesting, it helps you to grow your business/website. Content writing can be done in a text, image, video form, and it includes website pages, posts or blogs on social media platforms.Content should not be copied but written by your own. There must be 400 words of content. The stuffing of keywords should not be there, excessive use of keywords or keywords stemming. We can add internal links to a keyword for reaching a maximum traffic or reach to a website or a particular page/post. We can check content whether it is duplicate or self written by a tool called plagiarism checker or another content research tool, buzzsumo. This tool will help you in finding the duplicates.

Email Marketing: This refers to marketing through email. This is a one of a helping marketing concept, helps in reaching to customers or getting traffic by sending emails. Mailchimp is one of the email marketing tools, which will help in creating forums, to subscribe etc.We can use a plugin for a website called as mail poet, for customer data collection, forum creation and this will help in sending emails.

Blogging: This includes content in a form of text, image, media etc which is self published. This term is widely used by a number of people daily. This medium is a very great source of earning also, in this you are the only person who is responsible for your own work or content. This is also one the main parts of Digital marketing.We see in today's world huge numbers of the population indulging in blogging, they enjoy writing content or selling it for earning through different platforms of marketing. For blogging website yoast SEO, one of the plugins helps in optimizing the overall content. Permalink for URL optimization, use of tags will help you in finding topics in a blog easily.

Writer and blogger. Have a website/blog for writing and exploring the writing skills of self and to influence others by reading article or blogs of mine.