So You Want to Know The Answer to “Why Use Google Ads?”
Posted: Mar 23, 2021
While the prospect of spending money on Adwords might seem like a daunting task, but the results that come in are almost rapid and glassy. This is why it is worth every cent that you spend on it. There are plenty of big benefits of doing google ads for business. Here are just a few:
1. Adwords works faster than SEO - Adwords works more immediately than SEO since you create advertising campaigns in adowrds you can immediately getting targeted traffic while SEO is a slow process and take lot more time to get good rankings and traffic. 2) Increase brand awareness – Google Adwords is an efficient way to tell people about your brand name. In Google ads you can increase brand awareness through search, as well as display ads. 3) Reach more customers through their Gmail Inbox – Email Marketing is one of the most effective marketing strategies in every business. In 2015, Google combine Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their gmail inbox.4) Reconnect with visitors of your website - One of the greatest benefits of Google AdWords is reconnecting with your website visitors. In Google Ads, you can also create a campaign using the Website traffic goal, that helps you drive more relevant customers to your website.5) Measure your performance consistently – Google Adwords helps you to measure your performance consistently. Adwords would tell you precisely what happened with your running campaign. It also help marketers to understand what worked and what didn’t.6) Explore more using your ads – With the help of google adwords you can explore more. Explore additional tools that can make your Google Ads strategy even more effective. Choose the best keywords for your ads. Keyword Planner. Make changes across your campaigns with ease. 7) Tackle your competition better – Google Adwords helps you to tackle your competitors better. It also, Grab the opportunities that come your way and make yourself stand out from your competition.
In today's digital marketing world, PPC advertising is in flux and increasingly difficult to navigate. Learn the latest Google Ads trends to watch in 2021. Here are the top 5 trends in Google Adwords you can’t ignore in 2021:
1. Video Advertising – In the old age we are saying that content is king, but in 2021 videos are king. According to Forbes, an average user will spend more time on a website with video than one without. Video is a great resource for business upliftment. 2) Responsive Search Ads – RSAs let you create an ad that adapts to show more text and more relevant messages to your customers. It automatically optimizes your headlines, ad copy, and CTA variations based on audience and search terms. 3) PPC Automation – PPC automation makes it to the top of our list for PPC search trends in 2021. It uses AI and machine learning to do tracking and optimizing bids for keywords to testing ads. Automating your work process means that machines will do all the tiring, long-term tasks that are necessary. 4) Diversifying Your Tools – Nowadays Google moves towards a more automated platform, so it continues to be essential for marketers to become more diverse with their offerings, utilising search engines such as Microsoft and Bing. 2021 is the best time to test and analyse PPC through social media platforms such as Instagram, Facebook and you tube.5) Always Be Testing – According to Hopkins, the biggest PPC trend for 2021 is to always be testing. We need to test our campaigns day to day and treat our campaigns as a kid.
It’s becoming very hard to obtain a solid ROI from PPC without all the right knows. I recommend all of you to getting away from the old methods and progressing to more productive strategies that are still relevant today.
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