Social Media Marketing Strategies for Software Products

According to Michael Gerber’s book "The E-Myth," If you’re good at something, it doesn’t mean you’re good at everything. If you are going to run a business, you need to be strong in accounting, finance, operations and really really good at marketing.

Software CEO Tony Zingale believes software companies need to grow quickly to survive, and a clear understanding of the market opportunity is a button to that growth. According to him, the sales and marketing of the company cannot afford to be anything but stars. So how do you get this going around?

How do you get your SaaS (software as a service) in front of buyers and decision makers?

How can you increase your chances of making an online sale?

We already know the answer. Yeah! It can only be done through social media marketing. In today’s digital economy, social media marketing for any business is vital to existence and basic success! And it’s no different until 2020 and beyond. The purpose of social media marketing is not to sell, but to let more people know about your brand.

According to a study by the BSA Foundation, the software generated $ 1.4 trillion in the U.S. in 2016, an increase of $ 70 billion from the previous year. This growth could not have been achieved without strategic social media marketing plans.

According to a 2017 survey by Fronetics, 62% of B2B shoppers trusted the Internet as a key resource when looking for new business solutions. A robust digital marketing plan connects your customers to your offerings through social media channels, blogs, websites, webinars, conferences and mobile communications.

Are you actively doing all of this to get your software services to decision makers and buyers? If not, make sure your competitors are!

Add time and effort to content marketing

"Content builds relationships, relationships build trust. Trust increases revenue "- Andrew Davis - best-selling author and one of the most influential marketers in the world.

All social media marketing strategies focus on content. A robust content approach can help software companies build trust with potential buyers, attract more leads, and convert leads into sales. Unlike a traditional point of sale, content marketing allows you to build context around your product and service. Effective content marketing allows your product to showcase more than just sales height, it involves a problem faced by your target audience, an effective solution, and most of all, a brand behind it all.

Tip: A software technology company can satisfy the people you sell with powerful and emotional content.

Provide relevant content

The B2B shopping cycle takes about 12-18 months. During this time, give your customers the time and content they need to learn more about your business and its solutions. Focus on generating real value. You can do this by sharing a couple of secrets to gaining new customers in a crowded market. What tools do you use, how are your software and solutions better than others on the market, what secret tactics are you working on, and what are your plans for the future? Responding to all of this through the creation and curation of smart content can lead to competition and also increase confidence in opportunities.

Provide a personal and centralized content experience

Focus on providing customized content to create a customized experience for your audience with the goal of producing specific business results. These results may include capturing leads, scoring leads, or directing people to context. All individual content components should also be in one centralized digital experience connected to the brand. For example, if your site has a Resources page, your audience will be directed to one place and they will find the stories and information that are most useful.

Below are some types of content in terms of chart and popularity (according to a Brafton research report) you can think of by creating something similar for your B2B software company to get your audience interested in your service. B2B software companies typically offer complex products in a working state - and they need content marketing strategies to showcase it.

Choose the right social media platforms based on your target audience

As a B2B software company, choosing the right social media platforms can help you get the best return on your investment. Before you use social media platforms for your B2B software company, you need to understand your target audience and your overall goal.

So how do you choose the best social media platforms that are perfect for your business?

Tip: By reducing your selection to just a few platforms, you can focus on your efforts and get the best return on your investment.

Identify your audience

Identify your target audience and profile your average buyer. Be as specific as possible. When you target the wrong audience, time and money are wasted. Discuss:

Who are your target customers?

What is their income and level of education?

What age group do they belong to?

What are they interested in outside of your product or service?

Set goals

As a business owner, your primary goal is to increase sales by attracting customers. While many brands also use social media to build relationships with customers, resolve customer issues, and provide direct support.

For example, the subscription service company Netflix uses the Twitter handle. @Netflix helps resolve customer service issues. Not only does it free up its phone lines, it gives satisfied customers the opportunity to promote their brand.

Find your audience

After the two social media tasks mentioned above, it’s time to find your target audience. To do this, you need to find the platforms most used by your audience by looking at the demographics of the users on each platform.

What are the successful social media marketing platforms that help software and technology companies stay at the forefront of their industry?

In the digital age, opportunities typically check your social media presence before moving forward with you in business. So it’s important to cover all bases and be religiously social on all the growing social media platforms to increase your chances of making an online sale.

Passionate Digital Marketer