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7 Creative Trade Show Booth Designs You Should Not Miss

Author: Deep Singh
by Deep Singh
Posted: Mar 28, 2021

In the marketing world, several business opportunities can be uncovered specially when trade show is scheduled. Trade fair or trade show offers a cost-effective platform to reach out to target audience in an impressive way. Moreover, the exclusive trade show booth design influences the footfall towards the brand if it covers all the objectives in a crisp and lucrative manner. From introducing you to new users who can benefit from your services to coming across target market and giveaway opportunities, the innovative trade show booth design acts as the backbone of business promotion activities for all sized businesses.

Are you unsure about the trending options for designs for trade show booth? Well, in that case, here are some of the suggestions which you can consider in order to highlight your business expertise in a rich, vibrant and practical sense in the upcoming trade shows:

  1. Essence of nature

Unique designs are always centre of attraction and captivating. In fact, when the natural elements are innovatively comprised in the trade show booth design, the ambiance turns out to be very engaging. Among all the other booths, your trade show booth will stand out as the best yet natural piece of art with endless utility. You can extract the essence of nature and add it to the layout of trade show booth design by using hanging flowers, plant walls, grass mats and carpets or garden furniture.

  1. Creative cut-outs and interactive walls

In the modern times selfie era, photo opportunities enable people to stick to trade show booth to a great extent. Hence, the potential of exposure through trade show booth design offers several prospects to capture photos and share it on social media. All you need to do is add photo op walls, picture backdrops and photo-op cut-outs so that the maximum attention of attendees can be retained in the trade show.

  1. Highlight brand colours in the trade show booth design

User engagement depends on various techniques in BTL activities. But, when you want the users to get familiar with your brand, then, why not reflect in the trade show booth design. In short, you can use the brand colours blended with the unmatched excellence of booth fabrication. Let all eyes stick to your trade show booth and present your brand larger than life with the perfect selection of colours. Every business segment has some peculiar colours which lend subtle look to the trade show booth design.

  1. Incorporate logo in an appealing manner

Don’t you want the visitors at the trade show to associate with your logo while they come across the mind-blowing concept of the trade show booth design? Well, in that case, highlight the brand name and logo in a creative way in the design of the trade show booth to enhance the visibility of your business without amiss. The attendees will be able to remember your brand due to this approach.

  1. Experiential marketing and definite outcome

With the help of experiential marketing, you can transform the trade show booth into an extraordinary space. You don’t have to limit the booth to the business setup, instead, the trade show booth design should take the audience to the different world through experiential marketing experience. For instance, the Hollywood setup or theme based platform can be relied on to attract the visitors.

  1. Use a whimsical graphic design theme

Monotonous and plain themed trade show booth design can turn out as dull space as visitors look for something innovative as well as new approach towards marketing to be explored in the BTL activities. Therefore, you can use whimsical shapes and styles in the theme for trade show booth designing. Hire the experienced and passionate graphic designer who can come up with outstanding designs with complement the furniture being used in the trade show booth.

  1. Utilize technology to empower the trade show booth

Adopt some technological advancements such as smart displays, DFI technology, selfie booth or AI integrated stuff to grab the attention of visitors. You just need to note that communicating with the modern users becomes easier if the trade show booth design is technologically and visually advanced.

Apart from the above ideas for making trade show booth design impressive, you can focus on the optimal utilization of space, tone the aura with lighting and count on attractive textured backdrops. In totality, the space you have hired for exhibiting your business will illuminate like the piece of art gaining limelight of the target audience. If you don’t have a team of trade show booth designers, then, outsource the booth designing solutions at competitive price.

About the Author

Panache Exhibitions is a foremost exhibition stand and booth designing and construction company based in India. With more than 40 adroit team members, we deliver 360-degree bespoke solutions for all your exhibit needs.

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Author: Deep Singh

Deep Singh

Member since: Aug 22, 2019
Published articles: 7

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