The relationship between UI/UX design and profit

It is known that high-quality UI/UX design is a way to distinguish your product from competitors without changing the properties of the product itself. It has two tasks: to provide the user with convenience / pleasure and value.

UI / UX has two components:

Creative is to sell to the client the fulfilment of dreams, satisfaction of needs, to provide a pleasant path from the entry point to the achievement of the goal.

Business is a way to increase the profitability of your business without additional cash injections.

The logic here is simple: the easier and more enjoyable it is to use your product, the more people will want and, most likely, will do it. Making high-quality UI/UX all the more important, as competition among online products is growing, including in terms of presence in the online environment. If you can't provide users with the value they need, they'll go to those who can.

The relationship between UI / UX and profit in numbers

The link between UI/UX and profit is not obvious at first glance, but it is easy to calculate. Moreover, there are studies (to be honest, a lot of studies) that confirm that good UI/UX website design affects both the cost of an individual product and even the value of a company in the market.

Experiencematters research confirms that focusing on consumer wants and needs increases their desire to make you money by 14.4%, their desire to recommend your brand to others by 16.6%, and reduces their desire to switch to another brand by 15.8%.

There is a ton of research showing that a well-tuned UX brings great ROI. On average, every dollar spent on UX generates between $ 2 and $ 100 in profit.

Earn $ 300,000 by changing just one button - a real experience

To explore the mechanism of how UI/UX affects ROI, here's the famous story of a $ 300 million button.

This story happened to Jared Spool, who worked for an e-commerce site. Before paying for the purchase, website visitors had to fill out a form: enter their email address and password. The form also included registration and password recovery buttons. It was expected that this way regular users will be able to check out faster, and new ones will register in the system.

In fact, it turned out the opposite: the form turned out to be an obstacle for all types of buyers. The new ones did not want to register, so as not to leave personal data and then receive endless letters from the company. And old clients often forgot both their password and the mail with which they registered.

45% of all clients have registered in the system several times. During the day, the system received 160 thousand requests for password recovery, of which 75% did not end with a purchase.

As soon as the developers removed the mandatory registration, the number of purchases increased by 45%, which brought in $ 15 million in profit in the first month alone. For the year, the profit was $ 300 million. This story proves that even the smallest components of the UI/UX design process can significantly affect your bottom line.

Additional benefits of good UI/UX design

There are two types of profits for a business: increased income and reduced costs. We have already talked about income. In this section, we'll show you how good UI/UX reduces the day-to-day costs of your business.

Good UI/UX design reduces the volume of support

The more difficult your product is to use; the more questions users will have. And, accordingly, the more human resources you will need to answer these questions.

If your product is easy to use, your users no longer need to reach out to support. They only need the motivation that they can get on the site itself. For this, there are UI / UX design guidelines so that your team can focus on creating the most successful user-flow and help the user get what he wants.

Good UI/UX design reduces infrastructure costs

If the UI/UX design of the site is poorly designed, there is a high risk that the user will simply get lost in the middle of the process. Every time this happens, users are forced to return to the previous page or go to any other. Than make an additional load on the infrastructure of your site. This happens especially often when using SaaS products, where each page reload additionally loads the database.

One update will not work. But if you have a large site and thousands of users visit it, all together they can give a tangible load. And this affects the access of other potential users to your resource. And, accordingly, for your profit.

Good UI/UX design means users always know what they are doing and where they are. This reduces server load and API bills. This also applies to the first point: users will contact support less and free up the time of your employees.

Good UI/UX reduces employee training costs

This point is more about UI/UX internal processes. Just imagine: every hired employee will not need the implementation process, mentoring from more experienced employees, and from the first day he will be able to show good efficiency.

This can be achieved if internal business processes are easy to understand and easy to work with. If the internal processes are easy to use, the newcomer will reach the level of an experienced employee much faster, without distracting anyone from their work.

In addition, the simplicity of internal processes increases the possibilities for hiring potential employees. You will not need to look for those who already understand the narrow terminology / accepted processes in the company: they will be able to learn everything they need in the process. And this will simplify, including the work of your HR.

Good UI/UX increases employee productivity

Research shows that businesses with a significant focus on UI/UX design are more likely to achieve high levels of productivity and are rated higher by their employees.

Such UI/UX means that all unnecessary movements have been removed from internal business processes. This means that all processes are accelerated and as convenient as possible.

How to know if you need to change the UI/UX of your product

Automation will greatly help you to cope with this task. Today, when companies are using automated testing all over the place, there is every opportunity to research the usability of a site to understand what exactly needs to be improved.

For the design team, this means: to notice in time what is not working, and to what users react positively. This approach allows you to collect and process a huge amount of data in order to determine the KPIs of each type of UI/UX and the profit that it brings.

Thus, all decisions made by the designer will be based on clear and verified data, and not on the fact that some form or button, in his opinion, looks good and "seems to work."

Conclusion: Every year, companies are paying more and more attention to UI/UX design in order to secure a competitive advantage in the market race. The impact of UI/UX design on business will continue to grow. And very soon, for the foreseeable future, this direction will be at the centre of decisions made by businessmen around the world.

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