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Renew Your Email Marketing Ideas

Author: Email Marketing
by Email Marketing
Posted: Dec 05, 2014

Your mailers require a refresher every once in a while. Very much similar to the act of cleaning up your wardrobe and finding new things to fill. When it comes to Email Marketing, the same act becomes a necessity to renew your look and keep your customers interested.

Knowing when your Email Marketing technique requires a new refreshing look is an art by itself. A good analyst is the key to this problem. An excellent point to begin this time hunt is your metrics. Keeping it simple and to the point, a gradual and steady decline in your open rates and click-throughs mark the first pole when you have to start thinking about renewing your mailers and other activities that drive in leads.

Reasons to give your mailer a brand new and modern look and feel can be many. A business re-branding, the urge to have a new look and so on and so forth. Whatever your reason, we are giving you few tips to help you get started.

Boring Subject lines?

Feel your subjectlines have turned out to be a bit boring lately? Roll up your sleeves and start analysing your previous mailers to see what kind of subject lines gave you more open rates. Jolt them down and analyse them for a little inspiration. This can help you brainstorm for new ideas and concepts.

Clear, creative and urgent subjectlines always make things easier. In short, the subjectline should tell the customers what to do and encourage them to open it immediately. An optimal subjectline must not cross 50 characters. It is evident that words like "last chance" and "now only" create a sense of urgency and has a greater chance of invoking an action.

A Change for the better!

When the Email Service Provider himself has given you the option to try out new templates, why not make use of them? The advantage of maintaining the same template is that it gives you a brand identity. At the same time, the readers might get so used to your mailer template that they start getting bored of the colours and layout. It may even move to an extend where the reader might not even open your mailer. Why risk it all when you have options? A cooler and contemporary layout of the template can work wonders.

The AIDA principle.

When the open rates and click throughs slide down the graph, a few inputs that play with the reader’s mind can twist things for the better. The AIDA principle checks all the possible aspects of a human mind when it comes across a new object. And here is how it functions

Capture the reader’s Attention, build an Interest in the reader’s mind, invoke a Desire in the reader to take an Action. This tactic works best when combined with a good appearance. Thus, a brilliant template and layout along with the AIDA rule will give you an excellent output.

iCubes is the leading email marketing service provider in India catering to multiple brands across different industries. iCubes emphasizes of better deliverabilty with focus on engaging customers through strategic and well-formed campaigns. They have also nurtured the new wave of email marketers with their extremely popular Email Vidya sessions.

About the Author

ICubes, is a dedicated Email Marketing solution provider that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops.

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Author: Email Marketing

Email Marketing

Member since: Feb 25, 2014
Published articles: 6

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