The Challenges Behind Product Description Writing Services

In This Article You Will Be Know One Of The Best Example Help You To Improve Your Work Quality.

Product description writing is a craft. People who are great at this craft can earn good money. If you are the client paying that ‘good money’ you might well think about writing your own.

The craft can be learned and that is what we intend to do today.

Let’s take a look at an example and you can get the picture more easily.

The Client: A consumer electronics eStore located in New Zealand.

Project requirements: The eStore customer featured portable cameras, DVD players, camcorders, video game systems, personal computers, MP3 players, etc. Since the conversion rate of eStore has been decreasing steadily for some time despite holding many of the major consumer electronics brands.

The consumer noticed that the eStore did not draw buyers. Its page ranking has fallen to the extent where Google search results could be found just on the third page.

The customer was alarmed, so he surveyed his eStore and discovered that much of the commodity information was wholly or partly obtained from the contractor's sites.

This is why the eStore appears to be penalized by Google, leading to a decrease in its website rankings. As a result, only model requirements were quickly developed for our customers.

The Challenges:

1. The wide variety of items available. We had to assess each product profile's degree of individuality on the client's eStore, which had almost 75,000 items on sale.
2. Following that, we were to revise and rework the partially copied definitions and rewrite entirely the ones that had been copied.
3. Due to the various products, cameras, DVD players, camcorders, video game consoles, computers and so forth, a massive amount of testing is required. Also, a lot of science had to be unpacked and converted into everyday, understandable English.
4. Work must be performed as fast as possible. The client was on the verge of quitting the business with low wages.
5. All definitions were to be concise and convincing.

The Solution: We had the assistance of thirty author descriptions of the products to work on the concept. They have checked every product title in your customer's eStore to verify its uniqueness and absence. The criteria were then split into two categories; descriptions partially copied, which only had to be modified and reworked, and descriptions entirely copied, which also had to be altered.

The product description writers were divided into two groups after the task was accomplished. On one side, the copied descriptions were rewritten, and on the other hand, the details had to be rewritten entirely. Through giving them the necessary skills, a team of analysts helped the two teams.

All product pages have been carefully added with keywords. The customer's eStore page rank gradually increased with uploading of the latest details until it finally reached the first search result in Google. Furthermore, the eStore conversion rate increased by 50%.

Wrap

They always say in product description writing tuition to ‘show not tell’. I hope that this example helped to explain in a visual way. I hope that it ‘showed’ how to rather than me telling you.

You can also read our article to know more information about our.

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