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How to do a Giveaway - Step By Step Process

Author: Golden Goose Giveaways
by Golden Goose Giveaways
Posted: Apr 09, 2021

Google’s ever-changing algorithm and the rise of social media have made many small and big-scale companies run online contests and giveaways. It can be any company’s biggest marketing asset that needs to be leveraged well.

Hosting giveaways help you build online awareness and corporate identity. They are also a brilliant way to build your email list, generate more sales leads and increase your social media followers. With a few giveaways, you will see your business flourishing and accomplishing the set goals.

No doubt, creating a plan for a giveaway contest may seem a little daunting, but it’s not in practicality. By using the best contest software, the entire process becomes quite simple and smooth.

Steps to Run a Giveaway

In this blog post, we will walk you through how to conduct an online contest in a proper and organized way:

1. Set the Goal

Prior to planning the giveaway, you need to set the objectives right. This way, you will be able to map out the success of your giveaway. There could be plenty of reasons why you want to do a giveaway such as: to get more email subscribers, increase brand awareness, boost the traffic on a website, increase user engagement, launch a product or service, etc.

Pick the goal for the giveaway contest that aligns with your business marketing goals. Once you have set a specific goal, it will be easy for you to run a successful giveaway contest.

2. Choose a Creative Prize

You need to give the audience some good bait so they participate in the contest. If you want to create a giveaway that gets a great number of followers and many entries, make sure to pick the amazing gift that entices people as well. Some prize ideas include free products/services, money, and gift cards.

So, select a prize that your audience would love to win. Picking the ideal prize for people is an essential aspect of running the giveaway contest in an effective way.

3. Know Contest Rules

In order to plan out the contest rules, you need to decide what type of giveaway contest you will run. Running a classic online giveaway is a little easier and also more people will show interest as they don’t have to submit anything.

There are other details which you need to have like, Is there any age and location limit? How can a person enter the giveaway? What are the start and end dates of the giveaway?

4. Create the Online Contest

Using the best Word Press giveaway plugin, you can easily create an online contest. Start by installing and activating the Word Press plugin. Then, name your giveaway and select a template. Set the giveaway prize details, click on the save button to save the changes.

Now, customize the look and feel of your giveaway in the design tab. You can choose between various fonts and colors. Configure the giveaway rules and finally, publish the online contest.

5. Promote the Contest

To spread the word, you need to propagate the contest across different social media platforms. It is imperative to lay down the right giveaway marketing strategy which will viral the contest to help you generate more and more leads.

Instagram is amongst the hottest options available for you to spread the contest and see its reach growing manifold. However, you can also do it by creating an email newsletter, adding the contest link to your homepage, using relevant hashtags, and encouraging users to tag their friends.

6. Announce the Winner and Follow Up

When the contest ends, it’s time to pick the winner. You can do it by a random draw as well. Email the winner and share the good news. Now, it’s equally important to follow up with all the users that entered the giveaway. This way, you can build cordial relations with the participants.

7. Track the Performance

Highly proficient and talented marketers would always track the results first in order to ensure that the upcoming surveys get the same or better outcome. The simplest way to get the actionable data is by using the best Google Analytics plugin for Word Press.

Conclusion

This guide will hopefully help you plan your solid giveaway and make it super successful with the right promotion strategies. Good luck with your next contest. For any assistance, there are a bunch of giveaway websites available that are ready to lend a hand to make your business campaign a huge success.

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Author: Golden Goose Giveaways

Golden Goose Giveaways

Member since: Apr 06, 2021
Published articles: 2

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