Psychological Tactics in Marketing

What is marketing? Is it something which we buy? No! It is something that is provided to us based on our understanding and how we tend to adopt something as the other party wants us to. Marketing was a concept which we have always studied as including approaches to spread the right required awareness regarding a particular product or service. However, it has rather taken the form of persuading individuals to buy something due to the expansion in global competition excessively. You might travel to the supermarket or the shopping mall to buy something but end up buying several other things and probably have forgotten for what you had been there. What is it? This is called marketing and the way organizations, businesses and brands play with your mind, changing your perception and making you decide on buying a particular product or service spontaneously is referred to as psychological tactics of marketing. Changing your thoughts is indeed not an easy way but brands today are playing a similar game in which you are forced to buy something which probably you wouldn't even need anytime in the future.

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Understanding Psychology and MarketingWe all know what marketing is and we tend to rely on a brand's or a company's marketing incentives at one point in life so that we can acknowledge what they are offering and how their offering can change the needs and demands in our life. We all are foodies and our love for a new, creative and innovative food item is endless. We would want to try out a new pizza flavor at Pizza Hut or Domino's about which we will get to know through their marketing initiatives such as Billboards, Television Commercials, Pamphlets, etc. Why would we become inclined to it? Because our purchasing power for a pizza is relatively and comparatively stronger.

Similarly, taking the example of the present era in which smartphones are the latest trend, new smartphones with enhanced features reflecting a higher price schedule are being launched and rotated in markets frequently. We all use smartphones and on average one smartphone lets’ say we bought yesterday, would at least keep working without any hassle for another year perfectly. But still, new models are being launched which are found to be very expensive. Other than one's need, why would we want to buy a smartphone worth $999 when the current $199 one is working perfectly and performing all relevant and required tasks effectively and efficiently. You would don't need one expensive hell Samsung Galaxy Fold which is priced 10 times your normal galaxy phone performing all functions and features just the right way.

How do Brands Play with your Psychological well-being?We all have watched some of the attractive commercials of all the famous brands such as Nike, Samsung, Apple, PUMA, Adidas, etc. These companies have some key attractive elements in their advertisements. Some might have your favorite celebrities while the others can portray an image reflecting the fact that if you own any of such products being advertised, your life will become more interesting, earning you the rank of being a high-classed individual for being capable of buying high priced products. This is one major technique that a majority of the high-end brands are using to attract consumers from different social backgrounds so that their sales can be enhanced in the long term. Another key technique that brands and organizations adopt with regards to the psychological marketing approach remains within the light of the pricing of a particular product or service. A majority of us travel to grocery shops, supermarkets, and hypermarkets every month. At these places, we usually come across products being priced at lets' say $0.99, $1.99, $4.99, etc. These products are often categorized as complementary products such as milk, sugar, etc. whereas the other products they are being bought along with such as coffee, tea, etc. are priced at a balancing rate. For instance, powdered milk is at sale for $0.99 which originally was for $1.10, but, tea and coffee, usually known for their addiction in every household, is priced at $5.11 which originally had been for $5.00. Hence, the shop has earned the original amount whereas you have been tricked psychologically whereas, in reality, there had been no discounts received. Think, why would a company offer you discounts when its products are already running well!