How to do SEO Keyword Research Successfully for Best Results in 2021?

Keyword research is the process of finding the terms and phrases that people use for queries in search engines. This is one of the most important parts of doing SEO for any website. By doing keyword research the SEO experts get valuable insight into the queries that the target people actually look for on Google or any other search engine. This insight helps the marketing professionals of the best SEO agency in Mumbai or anywhere in the world form a smart marketing strategy to achieve the overall business goals.

Different Types of Keyword

Keywords are the terms that describe what any content is all about. These are the phrases that people use to search for anything on search engines. A successful marketing strategy depends on targeting the right keywords. By identifying the right keywords and planning the right strategy, businesses can drive huge traffic, leads, and conversions. There are almost 18 different types of keywords and the most common among these are:

• Primary Keyword

A primary keyword is a dominant term that you need to target on your website. Each of the website pages should have one primary keyword. Depending upon the niche of the website the primary keywords are selected. The web pages should be properly optimized with the primary keyword. This optimization is required to send clear indications to the search engine and the viewers that the page is about the keyword.

For example, if you want to create a website for a digital marketing agency and the services it provides, then the primary keyword for the home page should be "digital marketing agency."

• Short-tail Keyword

Short tail keywords are also known as head keywords and generic keywords. As the name indicates, a short-tail keyword is short in length and has a maximum of 3 words. These keywords are more generic in use and are highly competitive. Because of high search traffic, these keywords help you to drive a variety of users to your website.

For Example, "digital marketing" is a short tail keyword. So by targeting "digital marketing" on the web page, you will drive traffic who are looking for different things related to digital marketing like costs of digital marketing, agencies providing digital marketing services in your locality as well as in India and abroad.

However, getting a higher SERP rank using these keywords for your website is a tough job. It requires a lot of time and effort on the part of the marketing executives to place the website on the first page of the SERP. But you can stay ahead of the competition as you tie-up with the top digital marketing agency in India.

• Long-tail Keyword

Long-tail keywords are lengthier search terms and are more specific than short-tail keywords. These can have 4 or more words and are pretty targeted to a specific audience or topic. Unlike the short-tail keywords these have low search traffic and competition is also less. Hence, using long-tail keywords to get a high SERP rank for the website is easier.

Also, as these keywords are more specific to the topic, they have higher conversion rates than the short-tail keywords. So if you want to rank your website within a short period of time you need to target the long-tail keywords for your website content as well as blogs.

For example, "best digital marketing company in Mumbai" is a long-tail keyword. Use of such keywords is particularly recommended for drawing more targeted traffic who are looking for the specific services and products that you offer. So if you are looking to get traffic from and around Mumbai, you can use such keywords. Hence, getting a higher rank on the SERP using this keyword will be easier and faster.

• Evergreen Keyword

Evergreen keywords are always relevant to any topic. Even after a few years, the authoritativeness of these keywords remains the same.

How do You Research Keywords?

Keyword research is done to find out the keywords that the target audience uses frequently. This way you’ll be able to create and execute a firm keyword strategy that will help you get found for the terms that your target people use to search. So you have to include these keywords in your website content to get a higher rank on the top SERP. But how do you do effective keyword research? Here are the steps:

1. List out the Important Topics about Your Business

So the first step to do productive keyword research is to list out the important topics you know about your business. Like, the things you want to rank for in your offerings etc. As you start brainstorming you’ll come up with 5-6 important topics. Also, you need to put yourself in the shoes of your buyers while thinking of the topics. Like, you need to think about the things your buyers would need from your business. Talk to the leading SEO services company India for detailed insights.

1. Find Keywords that fill in those Topics You’ve listed out

Now that you have shortlisted some important topics you want to focus on, you need to fill in those topics with keywords. These are the keyword phrases that are crucial for your website to rank on the SERP as your target audience are looking for those terms. So as you use these keywords on your website you’ll let it appear in front of your target audience when they type such keywords on Google. For example, if your business is about healthcare, your target audience and keywords will be from the healthcare niche and likewise.

Use the tools available on the internet to learn about the search volume or average monthly search, like low or medium or high, on each keyword you select. Also, getting a clear idea about the competition of the keywords while doing keyword research is convenient for better SEO outcomes.

1. Know What Your Searchers Really Want & Analyse Accordingly

The next step is to understand the intention of your target audience with which they look for certain keywords. These days it’s more important for any webpage to address the problems a reader wishes to solve than just including the keyphrases that he used to search. Since the user intent behind the search is very crucial for your website’s ranking opportunities, it’s vital that you stay extra careful while interpreting the keywords you target. So never take the keywords for their face value. Try to understand the user intent and analyze accordingly for the best results.

1. Do Some Research on Related Search Terms

Now if you are thinking of targeting more keywords for better optimization have a look at the related search terms that pop up as you type any keyword on Google. Just type your keywords and scroll down to get the suggestions related to the search term. These keywords have the potential to spark ideas for other key phrases that you might want to consider.

1. Explore the Keyword Research Tools for More Value

There are a lot of SEO and Keyword research tools on the internet that will help you to get more ideas on keywords that you might not have considered in the first place. So explore such tools for more value and better outcomes.

Which is the Best Keyword Research Tool?

The internet is a place where you can get anything and everything. So for better SEO results here you’ll get free and paid tools. With the help of these tools, the renowned SEO agency in Mumbai performs critical SEO activities like keyword research, traffic analysis, and so on in less time and effort and brings outstanding results for their clients.

One of the most popular and convenient tools is Keyword Planner by Google. This is a free tool that provides a lot of in-depth keyword planning facilities. This tool is a great help for organic as well as paid search campaigns. Use this keyword to get a detailed insight into the keywords for your business, their estimated search volume, costs, etc. and many more. It’s a revolutionary tool by Google for beginners as well as for professionals.

Apart from Google Keyword Planner, there are other tools as well like Ahrefs Keyword Explorer. There is a free and paid version of this tool and you can choose anyone according to your requirements. This is a great place for getting a huge database along with friendly costs for businesses of all scales.

Then there is Ubersuggest. You can opt for free use or premium for advanced features. It’s a very handy tool with a lot of detailed features that let you get advanced outcomes for your business.

Then there is another powerful tool named SEMrush which is truly an all-in-one marketing toolkit. This also comes with a free and paid version. The comprehensive list of keywords that the tool provides you lets you focus on your target audience and drive genuine leads that actually want to buy your product.

Is Keyword Research Really Important in 2021?

Keyword research is an important part of search engine optimization and search engine marketing as well. To get a higher search engine rank for the target audience all you need to do is to use the target keywords in the website content and blogs. For availing the best SEO outcomes we suggest you select the keywords with high search volume and low competition. This is one of the key considerations for getting a high rank on SERP. So irrespective of the time and year keyword research is truly important for any optimization activities of your website. For more information and help on keyword research, Get in Touch with us right away!

Parth Shah's knowledge and expertise have proven to be helpful for other Digitactix services too such as Social Media Marketing .