Utilizing Social Media for Mobile App Promotion is a Good Strategy

You have worked for ages and came up with a mobile app that nobody is keen on purchasing or even does not want to download it for free. Well Social media optimization is here to help you out with this problem. Social media platforms enable you to reach the masses with just a few click of a button. There is no other cheaper and effective way of letting the world know about your mobile app. In today’s world, everybody is having an account on Facebook, just imagine if you could reach thousands of people through social media and market your app, won’t your app perform as desired?

Did you know, in July last year Google Play hits the one million apps mark and later that year Apple too reached one million apps on iTunes.

As you all know social media is free or at least parts of it are, there are some strategies on how to use a social platform efficiently. Some strategies that work on Facebook might not work on Google+ and vice versa. Choose a platform that suits you the best and read about it to know more, then implement a plan according to your analysis. It is not a difficult task to get 100 likes these days on a social website like Facebook. The advantage of this is that when you post something it gets liked or +1 by users, it goes into the feeds of users and many more people get to know about it in the process.

Almost all the top apps have one thing in common; they come inbuilt with social media integration. This helps to post your high score and achievements on social media, in fact its marketing if you see from a company’s prospective. Take for e.g. candy crush saga, everybody gets a notification regarding joining the game sooner or later, it is viral marketing, where more and more people get attracted towards that app. The easier you will make it for your app users to share information, the more people will get to know about your app.

Last but not the least write blogs about your app or hire someone to do it for you. A blog is a form of Mobile Ads, yes, that is right because people can follow it, comment on it, interact with the writer, share it and like it.

There are many developers who have started using blog to gain publicity in the last couple of years, it has rather become a trend these days to write blogs and articles. Try to integrate this aspect as well to reach more audience and help spread the word about your app. Get to know more here: www.adbot.in/mobile-advertising.html

Marty Ron is a freelance writer, technical writer, and editor of a leading magazine. He writes for many online E-commerce websites. He also has been writing blogs on various forums.