Email Marketing is the Single Best Marketing Channel for Drive Leads

Speaking of successful marketing strategies, do you know that e-marketing is consistently one of the best tactics to achieve your marketing goals?

Today, the world is dominated by social media and mobile, where an email marketing campaign is not a new thing. However, there is no denying the fact that it is still one of the most effective channels for all business organizations to drive more leads and grow their customer base. The reason?

"Email has an opportunity that many channels don't: create valuable and personal details - extensive." -David Newman

True, email marketing has been slow in recent decades, where it gained a bad reputation, with many experts announcing that email is dead and dying, but looking at the numbers you will find that email is actually growing in acceptance as more and more new emails are created. accounts. Due to technology, reliance on the media, and the use of human e-mail, it has been observed that e-mail is far from dead. In fact, providing personalized business information and creating sales leads at a reasonable price has become a vital link. Undoubtedly, the benefits of email marketing will become a priority in 2020, and it will ultimately bring a lot of traffic to your website, resulting in higher revenue.

Some of the latest mandatory email marketing statistics to understand why it's worth the investment:

• There are currently more than 3.7 billion e-mail users in the world, which means that the projected number of users by 2021 is 4.1 billion. - (Statistics)
• The United States is projected to spend more than $ 350 million on email advertising in 2019. (Statistics)
• 59% of marketers say email is their biggest source of return on investment. (Emma)
• 72% of people prefer to receive advertising content via email, compared to 17% of people who prefer social media. (MarketingSherpa)
• Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
• 58% of adults who check their email in the morning first. - (customer information)
• 89% of marketers claim that email is the main channel for generating leads. - (Mailgen)
• Personalized emails give a 6 times higher transaction rate. - (Experian)
• 74% of marketers say that targeted personalization increases customer engagement. - (e-consulting)
• 78%: The number of marketers who say that list segmentation is a marketing automation feature they can't live without. (Gleanster)
• An introductory email that includes a video increases your clickthrough rate by 96%. - (GetResponse)
• The average open rate for transactional emails is 72% and the clickthrough rate is 30%. - (IBM)

The benefits of email marketing are much more than the above facts have shown. This has been a tried and tested method for generating wires.

In 2020, you have the opportunity to relaunch your email programs, working on innovation and creativity to keep up with demanding customers. Due to the disruption of artificial intelligence in this digital age, it is important for marketers to use new technologies and tactics to push the boundaries. According to recent research on the future of email marketing, email programs are becoming even more personal and interactive. But how do you achieve these overarching marketing goals? What is a hook? What email should be sent that makes customers reach their inbox?

FUTURE DIRECTIONS Key trends in email marketing practices

The key is personalized use of e-mail programs

Using data is now less horrible, as a marketer you should practice deliberately using more data to personalize content. It helps you keep track of your customers based on their socio-economic preferences and other rich information about your existing and potential customers.

Optimizing your campaigns for mobile devices is essential

As a marketer, knowing your audience is very important when it comes to optimizing mobile content. Know the composition of your mobile audience, which allows you to use cutting-edge tactics to increase engagement. According to the Litmus report, 54% of adults spend almost three hours every day on their smartphones, switching between applications and reading emails. So use this trend to hit subscribers across borders.

Reversing the use of artificial intelligence (AI)

Future trends in email marketing are related to the effective use of artificial intelligence. With its ability to track the behavior of individual customers, it can send customized emails and thus help brands communicate and connect with their customers on a more individual level, which can ultimately help support ROI. Artificial intelligence tools such as Chatbots, Siri also cost-effectively change the way e-mails are advertised.

Use interactive content to increase interaction

The use of interactive content for e-mail is one of the most important future trends in e-mail marketing. Emails containing games, quizzes, carousels, gifs and visuals keep beneficiaries locked. Using interactive content can help increase sales of interactive brands.

Loyalty programs for collecting customer data

Marketers are already engaging in loyalty programs in 2019, and this will be much more complicated in the coming years. With loyalty programs, you can gather customer data and better understand customer behavior. This allows you to reach regular customers with better personalization and acquire new customers with the same features.

Wrapping

Marketing is evolving, and so is the technology behind consumers' expectations of a better experience. But one thing remains the same in this digital genre --- email. They are here to stay! There is no doubt that the benefits of email marketing will be much greater in the coming years, resulting in higher revenue.

We’re happy marketers who enjoy working with fellow marketers to help make their lives simpler and work easier. The long version: we’re a global business-to-business marketing services company that works hard for marketing and sales leaders from Fort