So You Want to Work in Marketing — Here’s What You Need to Know

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Marketing is a dynamic industry that offers many exciting job opportunities. It's a fast-paced world consisting of advertising trends, design, the promotion of products and services, and more. Marketing is a lucrative field because it's so ubiquitous — you'd be hard-pressed to find a business or organization without a marketing department. Its fundamental purpose is to sell and generate revenue, and everyone wants to make money, whether you're a large corporation or a non-profit arts organization.

But there's more than merely a lively environment to the marketing industry. It requires a significant amount of hard work and collaboration. Are you interested in a marketing career? Let's explore what working in the industry entails.

It's All About Communication

Ask any experienced marketer, and they'll tell you that the number one skill to have in marketing is communication. As a marketing professional, regardless of your role, your priority is promotion. Whether it's a product, service, person, or place, your job is to tell the world how great it is and why they need it. To do such a thing well, you need excellent communication skills. Your task is to clearly and concisely convey the product or service to a mass audience while also igniting excitement and anticipation. Regardless of the job you're applying for, you'll need most if not all of the following skills:

• Persuasive Writing
• Editing
• Public Speaking
• Active Listening
• Graphic Design

Are your writing or design skills a little rusty? Consider brushing up by taking an online course or two before you start applying for positions.

There are Many Options

Working in marketing doesn't necessarily mean you'll become a "marketer." The marketing industry holds many dynamic and exciting career options. Some of the most popular include:

• Brand Management
• Graphic Designer
• Communications Management
• Advertising
• Market Research
• Public Relations

While each career is diverse, there are several similarities, and typically, these roles work with one another within a company or organization. To find out which career path would be best for you, reach out to professional marketing recruiters in your area. They'll assess your qualifications and help you get your foot in the door of a brand new career.

It's Creative

It's a lot of hard work, but the good thing about working in marketing is that it can be creative. You're taking ideas and turning them into marketable material, such as a commercial, print ad, or press release. While there are numbers and strategic planning involved, you also get to utilize your creativity when you work in marketing.

There's Lots of Teamwork

If you love working and collaborating with others, then this industry is right up your alley. You'll have time to work independently, but your work won't get past your desk without at least one other set of eyes seeing it first. The work you'll be doing is for a broad public audience, so whether it's one line of copy or a bus wrap advertisement, the team has to work on and perfect it together.

It's an industry full of collaboration, diverse career choices, creativity, and a chance to communicate with people from all walks of life. If you think you have what it takes, talk to a recruitment agency to discuss your options.

An observer of the human condition. Endlessly curious about how and why the world works.