How to Promote Your Brand in Virtual Event

Brand-building is a very challenging task in the age of increased remote working. However, as a brand manager or corporate HR, you might have some responsibilities to promote your brand in the virtual events as well. This is when you need to search for the top event planners near me who can share creative ways to effectively promote your brand during a virtual event.

Here are some of the strategies that have been promising as well as impact-full in using the virtual events to your advantage.

1. Send corporate kits to the participants

Swag bags or corporate kits are great promotional items for any sorts of traditional events. They will be loved in virtual setting as well, because freebies are always welcome. this is when you can incorporate your branded products and make a difference in brand recognition. And when it is done with a bit of little more thought into the process, the effect can be really impressive. For instance, you can have a creative and clever approach to emphasize the sustainability of your business. Also, you can choose to go all-out on the practical front with goodies which can be beneficial for everyone. Just make sure to put in some thought in your swag bags because it will take some time to reach out to the participants.

2. Use virtual backgrounds to your advantage

With the help of the Event planners in India, you can arrange meetings which are on a grand scale. So, when you are using virtual event-hosting platforms like Zoom, there are a number of impressive features offered to the participants, one of which includes the ability to set a customizable background. So, you can actually make the background like a banner of your brand and keep it behind you in the room during the call. While most of you might be doing it to cover up any domestic clutter or the random décor details, virtual backgrounds provides a perfect tool for promoting your brand during a virtual event.

3. Run a give-away

When you have to incentivize involvement, giving out the freebies are just not enough. Also when you are giving out something in bulk, chances are they are too common or not very pricey. This is when you need to incentivize participation and promote your brand through proper and related giveaway context. This is nothing but refocusing ways to provide competition-style giveaways, and that there will only be a few lucky winners who will receive the gifts. That said, it must be understood that prizes should be focused on the event itself, and also be associated with your brand.

4. Invite interesting speakers to attend.

Finally, one of the perfect and effective ways to get the perfect result for your brand is to have the right guest speakers signed up. This is almost like influencer marketing and if you can have a speaker who understands your audience as well as your business, your brand will be excelling in this scenario.

Conclusion

There's always points for being creative and daring and you can be as of it as you want in a virtual meeting. This is a brave new era, make sure to get strategic partner who can end your campaign in a high note.

I'm a content strategist/writer based out of Bangalore, India with over 8 years of experience in managing SEO-friendly content for a host of platforms (offline & online) including website, social media ads, and posts.