11 Ways to Reduce Your Website’s Bounce Rate

Is your bounce rate is too high? Do you want to optimize and reduce your website bounce rate? Here is the Article which covers the 11 proven ways/methods to reduce your bounce rate. Read up to the end of the blog and apply this to your website for better results.

What is Bounce Rate?

Bounce Rate is defined as the number of visitors who clicked on a web page and leaves back without performing any action on a website. Such as clicking the link, filling the form, reading the blog, and navigating to other pages of the website.

What is the difference between bounce rate and exit rate?

Bounce rate: is determined by calculating the number of bounces is divided by the total number of visitors to the website. When a visitor enters a page and exit without visiting another page of the website this consider as bounces.

Exit rate:- The page’s exit rate indicates how often visitors exit from it after visiting any number of pages on the site; as a percentage, exit rate is calculated as the number of exits/number of page views for a particular page.

For example:- A visitor enter the homepage and navigate to another page of the website(service page) then enter the contact us Page and leaves the website

The exit page is calculated as the number of exits by the number of page views.

What is the good Bounce Rate?

On average maintaining a lower bounce rate is an essential part of your SEO.

• Normally, your bounce rate should be between 25% - 70%
• On average you should maintain between 40% - 50%.

If you can reduce Bounce to 26% to 40% that’s a good bounce rate.

How Google Analytics Calculates the Bounce Rate of our Website?

The bounce rate is one of the most prominent metrics shown across various reports within GA. This further solidifies its importance as one of the key parameters to track.

To explain how google analytics calculates in simple words google divides your bounced visitors of a page by the total number of visitors to your website.

For example, 200 people visited your site, and in that 100 people bounced without reading your article then the bounce rate would be 50%

How to check Bounce Rate in Google analytics.

Importance of Bounce Rate:

If we can stop a visitor from bouncing back this will automatically increase the conversion rate.

Bounce rate directly or indirectly connected to the Google ranking factor.

High Bounce let you know that your site has some content or loading issues.

1. Keeping Minimum Loading Speed is More Important.

We should always optimize the Web-Pages or website to increase the loading speed. In case our website loading speed is low then visitors comes to our page, due to loading time they bounce back and go to another website, This will affect our site performance.

2.Content with Smart Formatting.

In case you made great content it's incredibly valuable but it's not helpful if the content is not organized in a correct format.

To reduce the bounce rate for your page make sure to follow these points.

1. Include Heading and subheadings to break down the content to make the reader easily understand what your trying to explain in your content.

2. Make some built points

3. Add images, videos, infographics images related to the information you provide, to make your content more attractive.

3. Ensure to Make it Mobile-Friendly.

The study says most of the online activity will be done on mobile in recent days. Therefore, we need to optimize our website to mobile-friendly.

4. CreateContent that easy to Understand.

The content which we Write should have meaning and easy to understand to everyone. This will keep the reader to stay on your site for a long time this will automatically help in a decrease in bounce rate.

5. Shorter Paragraphs

Always better to use shorter paragraphs because this will help the reader to read and understand faster.

6. Logically keep your Internal Links.

Internal links are hyperlinks that take the user to another webpage on the same website. This will make our content more informative and make visitors stay on our site for a longer time.

Internal links are the best SEO practice to increase google ranking. Also, we can use internal linking as a tool to reduce bounce rates. These internal links can create interest by users and make them click through another page of the same website.

7. Perform A/B Testing and Understand User Behavior.

A/B Testing is the process of test two or more content of the same website to know the performance of the content.

This test will help in understanding where we are lagging to reduce the bounce rate. This test should perform to ensure no errors in a webpage.

8. Minimize the Usage of Sidebar and Widget and Promotion

Most of the website has a lot of sidebar and widget all over the website, this may affect the bounce rate.

If a visitor visited your site and confused by seeing all clumsy promotions and widgets all over the site, visitors get a bad impression and click the back button and leave without reading your content. Widget and promotions are the sources of income so add them more smartly, without disturbing the beauty of the content.

9. Keep Content Up to Date

We should always provide fresh content to the reader. No one will like the old and outdated content. So we should make sure to update our content. The new and latest information to provide a great experience to the visitors.

If we are providing the latest and relevant content to the visitors then automatically bounce rate will Decrease.

10. Related Posts.

Add a related Post or latest post block at bottom of the Page. This might increase the chance of clicking on the related blog. This will give mutual benefit to visitors and help us hold visitors for a long time on the website to reduce the bounce rate.

11.Relevant Keywords

Always use the relevant keyword that applies to the site.

If our keywords working fine and ranking on Google but the keyword we using is not related to the topic we are covering then the user will not get information so bounce back to another page. To avoid this Use high traffic and related keyword in our content.

CONCLUSION:-

Still, facing difficulties to reduce your website bounce rate? Optimize your website content, Images, Videos and other animations to reduce the website size and to increase the overall website load speed, Use Relevant keywords, bullets and short content which your visitors are looking for and be clear with your topic. Use High-quality Digital Marketing Services to get more traffic and leads to your website.

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