Rising Disposable Income Driving North American Aromatherapy Market

The North American aromatherapy market is predicted to reach a value of $1,639.9 million, increasing from $763.7 million in 2019, progressing at a 7.6% CAGR during the forecast period (2020–2030), as per a report by P&S Intelligence. The market is growing due to the rising preference of consumers towards natural products, surging disposable income, increasing occurrence of skin diseases, and growing prevalence of lifestyle diseases. On the basis of product, the market is divided into equipment and consumables.

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Between the two, the consumables division is projected to grow at a faster pace during the forecast period, owing to the launch of new products by players in the market and expanding essential oil market. For example, Young Living Essential Oils made an announcement regarding a series of new products, such as beautiful diffuser, new skincare line, Savvy Minerals makeup line, advanced essential oil-infused wearable ring for improving family, home, and skin-care, and new essential oil blends, in August 2020.

The North American aromatherapy market is categorized into scar management, insomnia, cold & cough, pain management, skin & hair care, and relaxation, in terms of application. Among all these, the relaxation category is projected to advance at a significant pace during the forecast period, owing to the fact that the prevalence of anxiety, depression, and stress-related problems have been increasing in the region. As per the American Institute of Stress, approximately half of the total population in the U.S. suffer from stress daily.

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The surging disposable income of people is a major factor driving factor of the North American aromatherapy market. As per the U.S. Bureau of Labor Statistics, the personal spending income of people in the U.S. rose to $15,928.7 billion in 2016, from $11,394 billion in 2006. The amount is further predicted to increase to $24,174.5 billion by 2026. The situation has been somewhat similar in Canada as well, which is why, the market is registering significant growth.

The increasing utilization of aromatherapy essential oils at home is a key trend that is being witnessed in the North American aromatherapy market. Aromatherapy essential oils are quickly emerging as a natural solution for treating several health conditions, owing to their different benefits. The demand for these products is further rising for home-use, as people are widely preferring to utilize these oils at home as per their own schedule. Moreover, spas and beauty clinics are becoming costlier for people to afford.

Hence, the market is growing due to the rising use of aromatherapy essential oils at home and increasing disposable income.

This study covers

• Major factors driving the market and their impact during the short, medium, and long terms
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings
• Competitive scenario of various market segments across key countries in several regions for uncovering market opportunities for the stakeholders
• Major players operating in the market and their service offerings

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