Benefits of GMB SEO | Local SEO For Your Local Business

Google has seen a 46% increase in searches with local intent. Despite knowing this, many businesses don't take advantage of Google's free feature, the Google My Business Listing. An Optimized GMB listing has many advantages and can help improve your site's traffic and leads. BIGdeal Marketing Solutions LLC offers Local SEO Services in GA and helps businesses optimize their GMB listings for better performance. Let us take a look at some of the benefits of a GMB listing:

Google Map Searches

One of the things that users consider while searching for a local business is how close the business is to them. Users on smartphones will narrow down options looking at Google Maps Ranking Results. Maps populate dozens of markets, indicating relevant local businesses in the users' search criteria. When you create a GMB listing and verify it, your businesses' location will start to show up in local searches as well. As a result, users will instantly see how close you are to them, thereby increasing their chances of visiting you.

Local 3-Pack

The Local 3-Pack Ranking is like a special club. Not only does it show where your business is located, but it also populates up above the organic results, giving you higher visibility. But if you want to get into the 3 Pack Maps results, you have to implore multiple Local SEO tricks. Creating and Optimizing your GMB listing will increase your chances of getting into Google's Local 3-pack.

Traffic and Sales

While business owners see spikes in sales and traffic, it is difficult to maintain steady growth. While it is not completely possible to avoid the spikes in performance, a well-optimized and updated GMB listing will help boost your traffic and leads. According to Google, just having a complete and active listing gives you a 70% better chance of attracting heightened location visits and drives more phone calls. You can update regular news about your company, post pictures and videos about your products or services with the help of a videographer in GA, post about any sales or discounts on your products, and more to attract visitors. Utilizing Google Trusted Photographers is a great option for Maps Ranking Boosts

Search Rankings SEO

This is pretty straightforward. The more Google likes and trusts your brand, the higher it will rank your site. For this, you need to update your site and listing with quality content and correct information. The more Google knows about your business or brand, the more it will present it to customers. And your Google Maps listing is one of the best ways to feed this information to Google.

Google is getting more and more robust with its search results. With new features like answer boxes, site links, related questions, and the drop-down menu for search suggestions, it is getting more difficult to rank in Google for local search. Getting the help of a marketing agency in GA can help with your site's performance. A good agency like BIGdeal Marketing Solutions LLC will be well-versed with SEO in Macon, GA, and will help you improve your Google My Business listing. Contact us to know more about our services today!