Top tools to find backlink opportunities for SEO

In our previous articles, we have discussed the importance of search engine optimization and its strategies. Additionally, we have listed search engine optimization as one of the top 5 digital marketing tactics that businesses must include to spread brand awareness about their business in 2021.

There are top 2 ways that every business follows to rank on page 1 of SERP. You will find all the strategies around these two ways.

Top 2 ways of ranking high on search engines

• On-Page Optimization
• Off-Page Optimization

We do several activities like creating website blogs, optimizing the existing content, updating the title & meta description, etc., concerning the on-page optimization. In the case of off-page optimization, the most crucial activity is to create backlinks on third-party websites.

>Backlinks form an integral part of the SEO strategy for businesses to grow their online presence and rank on page 1 of SERP. Though it is not the only way of ranking, companies need to develop their backlinking partnerships with other websites, as we mentioned above.

While searching for backlink opportunities, we need to keep a few things in our mind.

Top 3 tools to find backlink opportunities for SEO

• Semrush

  Since we are here to talk about backlinks and opportunities, we expect you to have already a list of keywords you want to rank for or are already ranking. Once you know the keyword, you can effortlessly search on Google regarding the businesses ranking for it already. Once you have the URL ranking for the keyword, half of our work is done.

  Now open Semrush and navigate to Backlink Analytics. Enter the URL and check. In the tab Backlinks, you will find all the websites from where your competitor is getting the backlinks.

  Once you have a list of websites your competitor is getting backlinks from, you can then reach out to those prospects by crafting a mail or connecting with their support team.

• Google

  You might be wondering how Google can become one of our top tools for finding backlink opportunities. We have used it to find link-building opportunities in the past few years.There are advanced search operators that you can use on Google to find link-building opportunities. Like,You can see in the example that we are trying to find some guest blogging sites for the fitness-specific domain. In all, there are 42 advanced search operators that you can use.

• Google Alerts

  Google Alerts become a handy tool in finding content published on the internet specifically to your niche of work, competitor, or industry. Suppose you create an alert for a ‘digital marketing agency in Mumbai.’ Then, you will receive alerts on your registered email address regarding the content using this keyword.

  You might be wondering how alerts will help you to find prospects for link building. Here is how you can use these alerts effectively.

• Monitor the mentions of your competitors

  If some website is backlinking using this keyword, you can connect with the prospect and start the link partnership.

• Monitor if someone mentions your brand name

  Suppose we keep an alert for Liqvd Asia, then all the websites mentioning our brand will be sent to us as an alert. Now, there may be a case where websites are not linking back to us. In such a scenario, we can connect with the prospect and start a link partnership.

Remember, these are not the only tools our SEO team utilizes to build external sources’ links. We do have to make use of several other tools and tactics to create backlinks for our clients. If you wish to know more about how our SEO team works and helps clients build backlinks, you can connect with us.

Backlinks form an integral part of the Seo strategy for businesses to grow. While searching for backlink opportunities, try using these tools.