Social Media is One of the Best Ways to Propel Brand Advocacy! Here’s Why!

While conventional methods of brand advocacy such as email marketing, brochures, banners, and magazines can help boost your brand to a certain extent, a heavy reliance on these mediums of brand advocacy will only make you lose out to your competitors. So, what’s the best possible solution now? In a digitally evolving world, social media will help in elevating brand advocacy to a whole new level. Considering it as a primary medium, some of the best digital pr agencies often use the following strategies to boost brand advocacy:

Here is Why Social Media is One of the Best Ways to Propel Brand Advocacy

You need to identify potential social media advocates.

One of the essential steps of brand advocacy via social media is identifying potential advocates for your brand. Brands should regularly monitor their social media channels and identify potential customers and followers who speak positively about them. Once such potential advocates are identified, brands should critically analyze every move made by these advocates on social media platforms.

Adapt to different Social Media Platforms

Social media is a dynamic medium and is constantly evolving. It is crucial for brands to monitor the changes on various social media platforms continually. For instance, a spike in mobile users on Facebook may require more mobile-friendly posts with 800x600 images. In contrast, other platforms like Instagram may require hashtags and @ mentions to encourage influencers.

Ensure Proper Engagement

Identifying potential brand advocates is not the only solution to promote brand advocacy. It is essential to ensure the support and loyalty of your customers as well. Incentives and gifts such as discount coupons, scratch cards, providing free samples, cashback for referring to your friends, etc., can help the brand gain newer customers. Consistent engagement is essential for brand advocacy.

Being Proactive

Brands should keep an eye on all the social media mentions made about them on various social media platforms. It is crucial for brands to address every post made about them on social media, especially within an hour from the time the post is made. Addressing the concerns of customers will help in increasing the authenticity of the brand.

Rapport Building

Building and fostering a good relationship with clients and influencers can help gain more customers via social media. Apart from retail websites, bloggers and influencers are most likely to influence purchases made by several new customers.

Conclusion

Conventional methods of brand advocacy such as email marketing, banners, pamphlets, magazines, etc., are gradually becoming outdated strategies to promote one’s brand. With the onset of digitalization, social media has emerged as a new medium of brand advocacy. Although brand recognition cannot be built in a day, social media has helped increase the influence a brand can have over its potential advocates. Identifying social media advocates, adapting to the changing nature of social media platforms, engaging with customers on social media, being proactive, and finally building a good rapport with influencers on social media can help propel brand advocacy.

The idea of promoting one’s brand is not limited to colors and logos anymore. Some of the best digital pr agencies in Delhi have successfully captivated social media as the primary means of brand advocacy. Brand promotion is now more about the message portrayed by your brand and the impact that it has on the targeted audience. Although it takes time to gain recognition on social media, utilizing the strategies mentioned above can help in boosting brand advocacy. Brand advocacy is required to improve your reach and engagement. It will help your business grow as a whole.

Founded in 2012, TYC Communication is a full-fledged PR Company and Digital Marketing company that serves a broad spectrum of industries including Technology, FMCGs, Industry bodies, Pharmaceuticals, Entertainment, Lifestyle, Fitness, Public figures,