Advantages of Rich Media Ads for your Digital Marketing Strategy

Digital marketing tactics continue to progress with new technologies and techniques being introduced regularly in the market. Now digital advertising experts are exposed to more options than ever before. To beat the competition and get noticed by their target audience, digital advertising should adapt to the latest approaches that are most attractive for their audience. While ads with only images and text have a vital role to play in the marketing world, advertising professionals are now also using advanced rich media formats to improve engagement. Rich media is interactive advertising that enables users to interact with a brand, whether it is via swipes and shakes or pinches and taps. There are multiple examples of rich media that you can consider for inspiration for your next campaign.

Mentioned below are a some of the best advantages of using rich media ads for your digital marketing strategy:

High Interaction Rate

Rich media ads have functionalities like audio, movement, animation, video, text, and more, allowing potential customers to interact with the ads. This engagement factor can help in delivering your message in the right way, to the right audience. When a user interacts with an ad, they have a higher chance to remember the brand. Rich media ads appeal to viewers with creative content, making visitors watch the complete video and make an emotional connection with the content. It can trigger viewers to remember your products and services more.

Better Ad Visibility and Click-Through Rates

Using rich media ads in your digital campaigns will help you improve ad visibility and click through rates. Rich media ads are structured in a unique way that it becomes difficult for the users to resist the urge to interact with them. When customers are more impressed and engaged by an ad, the possibility of clicking through also increases. The higher CTR you can generate, the more conversions you will have on your ads.

Boost Brand Awareness

Brands and companies are trying various ways to overcome banner blindness where consumers do not even notice banner advertisements. Rich media ads are quite different from traditional advertisements as they help brands combat the issue of banner blindness by creating content that is fun, appealing, and memorable. As rich media has an advanced marketing approach, it is revamped and upgraded. Since customers pay close attention to such advertisements, they are more likely to remember your brand. It can impact their buying decision when they purchase certain products.

Advanced Analytics

One of the best features of rich media ads is that they have a range of new analytics to track, helping you get deeper insights into the customers’ needs and demands. Features like audio and videos, along with different kinds of interactions - all can be tracked and evaluated. Whenever you build a certain type of rich media ad for a specific audience and another kind of ad for customers from a diverse section, you have a better chance to engage each audience group. So, rich media ads allow you to interact with your audiences in the way they want.

The digital marketing space is full of examples of rich media ads helping brands spice up their campaigns. They offer a great opportunity to narrate your brand story in a unique way that will catch the eye of customers.