SEO Audit and the Role Is SEO Agency Darlington Professionals

As a reputed SEO agency Darlington, any SEO agency would take a number of steps to make sure that the website performs perfectly and stays in relevance with the latest SEO trends. SEO audit is one such step that SEO professionals take to trace out the areas in the website that are not working well and require some kind of improvement. Several other steps are taken by SEO professionals as a part of SEO audit and here in this article, let us have a look at them.

WHAT IS AN SEO AUDIT?

An in-depth analysis of the website that allows SEO professionals from the digital marketing agency Darlington to assess the overall condition as well as the performance is given the name of SEO audit. As a part of this process, the SEO professionals also find out how well the website is syncing with the latest rules, regulations and laws of search engines. This also gives the opportunity to find out the right techniques to use to enhance the performance of the website in terms of search engine results and ranking.

THE OUTCOME OF SEO AUDIT

According to the experts of SEO company Darlington, SEO audit helps them find out the fundamental issues that might be influencing the performance and bringing it down. This can include issues in all kinds of SEOs like on-page SEO, off-page SEO, technical SEO, lags in content development, competitive marketplace opportunities and much more.

In easy words, it can be said that SEO audit is like a regular health check-up of the website and immediately diagnose the issues that may be influencing its overall performance. Just in case you are thinking as to what’s included in an SEO audit, keep reading this article as we discuss some of them.

CHECK IF ONLY ONE SITE IS BROWSABLE

One thing that often goes unnoticed is that Google can index different versions of a website and 4 examples of a single website are given below.

1. http://abcxyz.com
2. https://abcxyz.com
3. http://www.abcxyz.com
4. https://www.abcxyz.com

You might not know, but this is a fact that for Google and other search engines as well, these are 4 different websites and hence, 301 redirect must be implemented on the addresses that are not the main addresses of the websites. This is where the SEO audit will be helpful as it will ensure that only one of these addresses is available on the browser at a time. This is basically a part of the technical SEO audit.

CHECK THAT YOUR WEBSITE IS MOBILE-FRIENDLY

The professionals from the chosen SEO agency Darlington will also ensure during the SEO audit that the website is completely mobile-friendly because Google too has announced that it will prefer such kind of websites. SEO audit these days has this very important task is ensuring that the website is totally mobile-friendly and is performing equally well on different devices having different screen sizes. Using SEO audit tools like Mobile-Friendly Testing Tool from Google can determine how optimized a website is for mobile devices.

CHECK PAGE SPEED ISSUES

The loading speed has a huge influence on the rank as well as the amount of traffic coming to the website and hence, this is another factor stressed too much during the SEO audit process. The professionals from SEO agency Darlington ensure that the website’s loading speed is optimised to maximum all the time and they do this by resolving the issues that cut down this speed. This includes cleaning the HTML code, crunching the image size on your Web page, upgrading the hosting domain, and much more.

Brandconn Digital Pvt Ltd is a digital marketing agency operating from Darlington, offering a vast range of Seo services and Website design Services Darlington.