Importance of SMM for Stationery Business

In the cutthroat business environment establishing new businesses is not a slice of cake. This also applies to established businesses feeling the heat of competition with new entrants entering the fiefdom with fresh energy and vigor and entry of large houses with extended financial muscle and reach.

Unlike in earlier times, businesses have to face the onslaught of mega-corporations, always seeking new venues to bolster their ever-growing empire. This has resulted in them entering into the ant segment wherever opportunity strikes.

The ever-burgeoning competition makes survival difficult, and a cohesive marketing effort is required to remain stable and grow. The owners and entrepreneurs must be aware of the changing dynamics in marketing with the entry of the Internet and the subsequent emergence of social media. They have to align themselves with online marketing strategies in which content and visuals play a major role in product promotion, reputation, and brand building.

With the emergence of several social media platforms and an amazing following on networking sites, reputation building has become easier. This is without indulging in costly SEM or search engine marketing which involves participation in numerous advertisement campaigns. But whence facing competition, one must take SEM into account on the scale as per the budget since competition will eventually creep in from the PPC door. Large companies with ample financial strength will resort to SEM and intensify competition from all angles.

Stationery Business Profile

The stationery business is no longer the shop in the corner as it used to be in the olden days. The segment is much advanced and diverse now with the entry of technology products in its fold.

Even the conventional product range has evolved into better designed, aesthetically sound, and technologically perfect entities. The range has expanded exponentially with a stream of new stationery products being introduced year on year. The stores now cater to a range which pertains to diverse technologies and not only paper products as in old times.

Innovation and technological interventions have played a major role in the evolution of the stationery business. A much-sophisticated buyer personae now use modern styled stationery with spectacular appearance and presentation. The manufacturers and traders have to make a beeline for trending events and shows to keep abreast of innovations in the segment which is taking place globally. To remain successful, manufacturers and major distributors must be in sync with trends that can change rapidly on a year-on-year basis. Even retailers cannot escape the emerging competition at their level. Being last in the chain, they need to be aware of marketing techniques employed locally and on the Net. A strong content marketing strategy using local SEO and presence on social media will keep the shop full of customers amidst cutthroat competition.

For any business, not only stationery, it has become imperative to have an online establishment that comprises a well-designed content-rich website eCommerce enabled. In addition, associates like a relevant blog and presence on social media and several Internet platforms using a company account is a must. Experts should man the latter in Social Media, or you can gear up and manage yourself.

eCommerce enabled sites to offer customers a pleasurable and user-friendly experience with ease of shopping online and secure payment processing.

Online Social Media Strategy for Stationery Business

To give shape to online marketing strategy, multiple factors have to be taken into consideration. The first study is to understand the buyer personae from the local public profiles and the product range a business is planning to sell or manufacture. This step will also help in land-based or offline efforts to promote one’s business. Here we are discussing online strategy.

A successful marketing effort will result in new customers and retention of old ones. Both are of equal importance and may need enticements from time to time. For example, new product discounts, weekly sell-offs, and coupons attract new customers and retain the loyal.

Hence for promotion on social media, content creation pertaining to a specific platform is a must. Intense video marketing, email and SMS marketing, outreach, and blogging are composites this further fortified by visual content on sites like FB, Instagram, and Pinterest.

A concerted effort to push web traffic using SEO is imperative. All these efforts to focus on the goal can outdo results obtained locally from the costly newspaper, radio, and TV Ads. In addition, online marketing strategies focused on buyer personae have opened new doors for low-cost stationery business promotion. Increasing sales by promoting an online stationery store can yield rich dividends. Internet, and hence SMM is unavoidable for those struggling to establish business or strive to maintain established lead in the market. Stay abreast or lose business prospects.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.