Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

"How to Target Specific-Country With Effective SEO Strategy "

Author: First Digiadd
by First Digiadd
Posted: Jun 04, 2021

Any good marketer knows that an effective SEO strategy will increase website traffic. But what's the best way to target website traffic for a specific country? Whether you decide to create localized content for SEO or just translate your website, it is imperative that we use SEO Services for targeting an international SEO.

The main takeaway from an international SEO strategy is that your new target audience will be different from your internal one, so you will need to pay special attention when targeting a specific country.

Now, let's take a look at how to create an international SEO strategy so you can target people from the country you want to expand to.

1. Define Your Target Audience

First, you need to define your target audience. It is a common misconception that all markets in a country or region are created in the same way, although in reality they can be very different.

We are not suggesting that you rewrite your website for every unique Spanish-speaking market you operate in, or to make financial sense.

But you should get a professional translator from the country you intend to expand to so that you can check if the text is appropriate for your culture. When it comes to social media, you'll have to customize the text in your Facebook ads or social strategies for your target audience so you can achieve tangible results.

2. Conduct Country-Specific SEO Research

While doing SEO research for international markets takes hard work, dedication and some know-how, it can be done. When researching SEO in other countries, first look at the current international traffic that is visiting your site (preferably traffic from your target countries).

  • Sign in to your Google Analytics account.

  • Click Audience.

  • Then click Go

  • Then click "Location".

Check out how they position themselves in their content. Find the keywords they are trying to rank for, scattered across their media, and start hatching a plan for traffic to get to your site.

International SEO Tools

Use tools like Google Webmaster Tools, SearchMetrics, or SEMRush to find opportunities to define a high volume search target that matches your service to your target audience.

Localization In Your International Seo Strategy

Once you've compiled a list of keywords and topics, you want to identify the right queries that match your product or service to your prospect's search intent.

This will vary depending on the region, industry, and even demographics in the country.

3. Set Up Your Website For Search Engine Optimization.

You want to make sure that your website tells the search engines all the information they need about which market or country you are targeting. From domain names to the types of backlinks you should purchase, there are so many things to consider when driving international traffic to your website.

One of the hottest debates is whether to buy country-specific domains when entering a new market. The answer to this question is firm and firm: "It depends on the circumstances." Other international SEO aspects that you should incorporate into your international SEO strategy include:

  • Google Places

  • Google Trends

  • Web hosting server location

  • Country-specific backlinks

  • Country name on website

  • Placing a website in directories

Not all of them will need to be considered depending on your goals in the new market.

4. Choose The Right Types Of Media For Your Marketing Strategy.

Playing between video, graphics, and photo ROI analyzes can be tricky, especially if you're not familiar with the preferences of all of your audiences.

Video

For example, it's no surprise that video is the king of America. In particular, Hispanic consumers are much more likely to use video than other demographic groups around the world.

But that doesn't mean it's that effective (or worth the investment) in every country.

Blogs

Organic blog traffic is great for becoming an authority on a topic. Once you do that, you have a valuable website that pays off over time. While it takes time to build traffic to your blog, building a valuable resource center will bring more value in the long run.

Now let's take a short pause to look at some examples of companies that have studied the local market, and those that have not, when developing their international marketing strategies.

5. Choose The Best Social Platforms To Reach Your Audience.

Different countries have different types of Social Media Marketing platforms on which they prefer to communicate. When deciding to target website traffic to a specific country, your social media presence will play a role in your online marketing results.

Search engines will connect the points at which you assert yourself when it comes to social media platforms. So check if you need to sell on Wechat or Tumblr and get started!

Final Thoughts

To increase relevance in the target country, it is recommended that your registrant address is in the same location as your target location. This is very useful information that a search engine uses to determine if a business is doing in that particular location.

The nature of the content you post; the language and way of writing your content will certainly affect your site's ranking. When targeting more than one country with one website, use a generic domain and target individual countries with articles written in their language with relevant keywords such as the name of the target location itself.

About the Author

First DigiAdd is one of the top digital marketing companies in Pune offering the following Digital services.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: First Digiadd

First Digiadd

Member since: Jan 07, 2021
Published articles: 47

Related Articles