The Convert Phase

Marketing has changed over the years, from radio advertisements to the television era, and now there is the digital marketing generation. The reason that marketing has changed is that it exists to bring a targeted audience to your product or service. The product or service must be seen as the best—one that everyone feels they need to have. At one time, at an open air market, it was the loudest person that could bring people to their table to sell their product. But that tactic no longer works in the modern world. We are bombarded by advertisement and marketing everywhere we go, from the radio and TV ads to the digital billboards. Marketing is more than just a commercial; it is the ability to create and sell a brand.

Today, there is a new digital marketing term to look at when building your company’s brand. Lifecycle marketing is the new process that has shown the ability to build and grow a brand. Lifecycle marketing has three basic steps that, when completed properly, can bring the best reward.

The collection phase:

This beginning step of lifecycle marketing is crucial to get correct, otherwise the rest of the process may be done in vain. The first part of this phase is targeting the correct audience. This is usually done through research to understand who the service or product will best be suited to. Understanding who you are targeting will help with the branding and marketing process. If you are trying to target senior citizens as an audience but have a punk rocker as a spoke person, you will have missed this mark. Other target audiences can be from demographics, interests, specific behaviors, or age groups.

During this stage, you need to attract the target audience to your company. There are some ways to complete this, such as search engine optimization (SEO), social media with URL links, and products with quick response (QR) scans or codes. When the audience has reached your website, there needs to be a way of tracking their information (with permission), such as getting them to sign up for email blasts, newsletters, and free or premier products.

Convert Phase:

This phase of lifecycle marketing can be the hardest phase. People will often look at websites and even sign up for emails so that they can receive free products or services. From this stage, you need to convert them from a curious bystander to an active consumer of your product. This stage involves a lot of personalization based on the information that you gathered in the first stage. This could be simple communication using their name or finding offers that are targeted to them specifically. This could be done through surveys (similar to the Google Rewards program). This process can take a while to map to the cliental.

Finally, you need to close the potential customer. This is done with more direct communication and documentation as to their needs and desires.

The Create Phase:

This is the wow moment of lifecycle marketing. This is when a company will grow and prosper, when all the hard work has paid off. A customer will receive the product or service that they are expecting, and they will be satisfied. They went through the steps to ensure that the product is exactly what they wanted. Your company continues to follow up with the customers to begin to create new products and create a specific brand for your audience, creating a better profit. The brand will then expand through referrals and reviews. When people are satisfied with the product and brand you have created, they will leave positive reviews. When these positive reviews are brought back to the attention of those still in the collection phase, it may help bring them to the convert phase faster.

Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit https://www.drumroll.com/about/.