How & Why Social Media Is Becoming The Social Commerce Platforms

The online marketplace is all occupied by your competitors from all around the world; deriving customers to your online store requires lots of shedding sweats. Attracting customers with cheap discount deals and gamifying your sales strategies are not paying any value in return.

Also, so many steps involved in the checkout process are increasing the scenario of cart abandonment by potential leads, which is damaging huge amounts of sales and revenue for the brands.

This is because brands are creating sales funnels that contain lots of unnecessary steps that consume the time of customers.

People are looking for an easy, simple, and instant shopping experience so that they buy their favourite products without hampering their time.

• 90% of online shoppers agree that social media influence their buying decision

• 60% of Instagram users say that they discover new products on Instagram

• 30% of people like to directly buy from the social media platforms like Facebook, Instagram, Pinterest, etc.

Social media is hugely influencing the purchase or buying decision of the customers, which introduces the commencement of social commerce into the new marketing era.

Social commerce is the growing marketing strategy that every eCommerce platform should focus its attention on.

So let's learn how social commerce will help you grow your eCommerce business and grow sales at exponential rates.

What Do You Mean By Social Commerce?

Social Commerce is the marketing strategy where marketers or brands utilize social media platforms to reach their target audience and encourage them to buy their products without leaving social media platforms.

It is not like social media marketing, as users can directly interact with the product and buy it at the same time, which is not possible with social media marketing that redirects users to the dedicated website.

Social commerce includes the interaction between the brand and customers by means of messenger, chatbox, product descriptions, etc., giving a better idea of the product.

Social commerce is distinct from the traditional eCommerce customer journey where customers have to search for the product they are looking for, choose the right product from the multiple options, add to their shopping cart, fill out the details, and finally checkout after spending lots of time. Whereas with social commerce, users can buy the product as they see in the post and instantly checkout without needing to open any website and search for the product, which leads to lower interest in the product.

Social commerce platforms work on the principle of instant gratification and point of sale, which is proving to grow sales spontaneously.

Why Is Social Commerce Emerging Into The Marketplace?

Social media is continuously growing into a massive community where more than half of the global population is actively using social media platforms in a surge of latest and popular social trends, whether about lifestyle, fashion, sports, food, travel, etc.

From 2019 to 2020, on average, people spend 145 minutes a day on social media all over the world, as per the data shared by Statistica.com.

Moreover, the number of active social media users is also continuously increasing, which is increasing the scope for brands to actively promote their products on social media platforms to reach a large audience.

People from traditional times are influenced by the purchases of friends, neighbours, and dear ones. Similarly, in modern times also people have a propensity to buy those products that are socially approved and utilized by their friends, family members, and others.

Hence, large social media platforms like Facebook, Instagram, Twitter, Pinterest, & Snapchat have introduced features that help eCommerce owners to start selling their products by leveraging the potential of social influence.

Some Significant Benefits Of Social Commerce

Enhanced Online Shopping With Social Experience

As discussed earlier, people like to shop more effectively if they have their friends and family along with them. Thus, social commerce introduced the concept of selling those products that are trending on social media or used by social users. Brands collect user-generated content and convert them into shoppable posts, which allow viewers to directly buy the socially approved product directly from the social media post. Social commerce optimally utilizes the benefits of social media influence, adding peerless experience to users.

Make Frictionless Shopping Journey

Your customers need to go through the long shopping process from searching products to check; with social commerce, they see the product, click on it, and buy it instantly in just a matter of seconds.

Effectively Reach Target Audience

Social commerce benefits brands and marketers to sell their products to the target audience. Brands can reach the demographics and locations that are potential buyers of the product. As different age groups are actively using social media channels, brands can easily reach their buyer personas through social media that intend to buy the products.

Conclusion

Social commerce is increasing the strength of eCommerce brands and businesses, giving the wide opportunity to sell their goods and services through the growing potential of social media channels.

Do not delay; start selling your brand's products on social commerce, which is also fruitful in growing your eCommerce platform.

I’m Jack Roger, and I’m a technical writer. I am passionate about researching meaningful content and also putting it into words, such as innovation, technology, Ugc, and digital marketing trends.