How companies can expand customer base when selling overseas markets?

When you are testing or exploring a new market for your product/ or service it makes little sense to have a full time office or an organisational set up. The sales demand takes time to pick up and till then most companies are better off working in "SANDBOX" mode to refine, realign and redo their business strategy.

Short while ago discussion with premium members of Selloverseas.com threw some good insights some of which we are sharing as below;

1. Appointing a Distributor

The two possible approaches are geographic expansion-focused and the other one complementary focussed. A geographic expansion approach makes sense when a target market scan has already been done and results clearly indicate the geographical area where buying decision makers or influencers are concentrated. Complementary focussed approach helps in diverting customers from companies in similar sectors. For e.g. Distributor for Medical and surgical supplies can have a complementary offer of Food and Nutritional supplements.

2. Find Sales Agents

In a country with multiple geographies, a language etc. for e.g. sales representative in India is one of the important routes to expand the reach. It generally brings a fresh perspective on your current market which allows you to realign business operations in new markets. Some may argue that it involves extra administrative and reporting overheads, but with the right candidate, it could be your most profitable investment in terms of ROI.

Selloverseas.com is able to provide help companies by appointing sales representative in India with specific domain knowledge and provide administrative support and documentation.

3. Finding reliable Service Providers

As company business grows, so should the back office administrative infrastructure expansion to keep up with requirements. Support services help indirectly to service new customer acquisition and primarily include service set up, call acknowledgement, brochure development, legal translations and regulatory documentation. The backend services go a long way in building a sustainable base and brand loyalty to keep the existing customers and generate a positive experience.

4. Engaging online presence in the targeted market

Customers or individuals looking for a product or service is most likely to first research online which automatically tilts the odd in favour of companies with a stronger online presence. Creating a profile on free platforms such as Selloverseas or LinkedIn not only gives give potential customers to connect with you but also an avenue to give feedback or share your profile among their network.

Conclusion

Most of the pointers from Selloverseas members pointed to the above four insights. We are proud to be a part of success story wherein a company looking for sales representative in India reaped tremendous benefit when it aligned with Selloverseas and was able to find a sales agent in their business category and targeted zone of interest.

The Author has extensive research and knowledge; he always studies and creates blogs on divergent topics.