Affordable SEO Services in Calgary

Search Engine Optimization (SEO) is defined as the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. SEO also describes the process of making the web pages easier for search engine indexing software known as "crawlers" to find, save, and index your website. But clearly, the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.

Internet users and search engines have grown more complicated over the years. In older times, you could fill the web pages up with particular keywords and get lots of traffic. But today, it takes a whole lot more to get the search engines to rank pages higher on the list of SERPs. Websites need great content, qualified backlinks, beautiful visual design, and lots of other elements that will not just appeal to search engines but to human web page online visitors as well. SEO services make it a little bit easier for websites to get what they need and grab attention from search engines and from the traffic these engines drive to the site.

SEO is an ever changing skill, as search engine algorithms are being modified frequently to further refine results offered to users in the search results pages. So you need to keep yourself updated and optimized regularly to keep up with the flow. You have to be aware of each and every update happening in the core of search engines or their algorithms.

Types of SEO:

Search Engine Optimization is one of the most effective digital marketing tactics to invest your time and money into, and there are several ways you can take advantage of this practice.

Here are four major types of SEO that you can get started on.

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO

All these types are the bulk types and includes several different sub-activities which in turn gives us the results of an effective SEO drive.

Let us go through each type in detail so you can understand better:

• On-Page SEO

On-Page SEO (also known as "on-site" SEO) is the act of optimizing different elements of your website that affect your search engine rankings in SERPs. It is determined by several ranking factors like site accessibility, user experience, page load speed, optimized content, mobile-friendliness, relevant keywords, title tags, meta descriptions, images, etc where your website appears in search engine results pages. In simple terms, it is the stuff that you have control over and can change on your own website.

Beyond helping search engines interpret content, proper on-site SEO also helps users quickly understand what a web page is about and whether it is relevant to their search query or not. Effective on-site SEO helps search engines understand what a human would see if they visited a web page so that search engines can accurately serve up what human visitors would consider high-quality content about a particular search query.

The supreme goal of on-site SEO can be thought of as methods to make it easy for both search engines and users to:

• Understand what a web page is all about
• Identify that page as relevant to a search query or queries users put to conduct searches(i.e. a particular keyword or set of keywords)
• Find that page useful and worthy of ranking well on a search engine results page (SERPs)
• Off-Page SEO

Off-page SEO is everything that does not happen on your website. It refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in increasedorganic traffic and revenue.

Most off-page SEO work is focused on link building. Link building is the practice of getting other reputable websites to link back to your site.Optimizing for off-site SEO involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and domain authority. This is accomplished through other reputable web pages, sites, people on the Internet linking to or promoting your website, and effectively affirming the quality of your website’s content.

These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source. Most off-site SEO relates to high-quality backlinks i.e. a large volume of links pointing to your website from relevant, authoritative websites shows search engines that your site is valuable and well-established.

Other than strong link building, Off-Page SEO also includes gaining and establishing a strong presence through:

• Social media marketing
• Guest blogging
• Linked and unlinked brand mentions
• Influencer marketing
• Technical SEO

Technical SEO relates to the non-content elements of your website. It’s the actions performed to help search engines crawl and find your website. As search engines and their algorithms become more complex, these requirements change which shows that this type of SEO is always evolving. In order to make sure that there are no problems with Google crawling your website, your technical SEO efforts must be updated with the latest trends and should be efficient.

Technical SEO includes strategies to improve a site’s backend structure and foundation. Technical SEO upgrades a website’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps to determine search engines that your website is of high quality. A good user experience is also important for readers and can affect overall traffic and engagement rates to your website.

Factors affecting Technical SEO include:

• Website load speed
• Mobile-friendliness
• Proper Page Indexing
• Crawlability
• Website Architecture
• Structured Data
• Website Security
• Local SEO

Local SEO services in Calgary is all about raising search visibility for businesses that serve their local communities face-to-face. These can be businesses with physical locations, like a local grocery store or doctor’s clinic, or service-area businesses that operate through a certain geographic location, like a carpenter or pest-control agency.

Local SEO is a variation of SEO that focuses on a specific area, rather than focusing on a whole country. It’s about increasing your online presence in your community and promoting your products or services to local customers first.

This includes everything from submitting a local business listing to affirming a franchise location appears in local search on Google. It also extends to coping up with online ratings and reviews, local social media engagements, and beyond.

Often, how well you rank on Google depends on your Google My Business profile. This is where you list down your business address, business hours, description (your products and services), reviews, and business images. The search engine results pages will look at proximity, relevance, and prominence based on the user’s search query, and select your business if you meet various specific requirements.

The benefits of local SEO include:

• It’s highly targeted
• It’s free of cost
• There is a greater opportunity to rank locally since only 44% of businesses claim their Google My Business listings

Owner @ Thhinktech Software