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What is SMM - Social Media Marketing and How does it help grow business?

Author: Palak Bhatt
by Palak Bhatt
Posted: Jun 27, 2021

Social Media Marketing, SMM is all about connecting with the audience and understanding them and their behaviour. This method is extremely advantageous to your business growth. Publishing relevant content on social media profiles/pages along with analysis helps to build the brand. 3.96 billion people use social media today, which accounts for roughly half (51%) of the global population. Despite the rumours that people have started abandoning the 15-year old platform, Facebook still has a large number of daily active users.

As we all know that smartphone users are the most engaging audiences on Social media platform. Interestingly, after Facebook, YouTube is the most desirable platform for social media users.

Before you execute your social media plan you have to understand that If you’re going to meet someone for the first time to build a bond then you have to make the meeting insightful to make the meeting interesting. Simultaneously, when you post something on your page or profile you have to post something which can build curiosity among your audience and also make them happy. Your social media marketing strategy will not give you enough mileage if your story isn’t worth sharing. But you have to careful, as the communication makes the brand recognition.

Overview of Social Media:

Social media marketing initially started to publish product-oriented communication to generate Businesses and to create product and brand awareness, which was within posting only. But nowadays, it has changed. Brand monitoring through social media conversations and social listening helps to understand its reach, engagement, and sales on social media with an analytics tool.

Core Strengths of Social Media Marketing:

1. Research:

Research is the foundation of social media strategy. Suitable hashtags, trend-based content and post timing plays a major role in Social Media Marketing. Only proper research helps to build a customer-based audience.

2. Strategy:

When you are planning for the strategy you have to think about your objective, target audience, a suitable platform for the product and the communication. If you are planning for paid marketing, plan your budget, according to the platforms.

3. Publishing:

Social media Marketing doesn’t limit to only posting. Right time publishing, platform-based and number of hashtags matters. Interestingly 2 -3 hashtags perform well on Facebook and Twitter, but on Instagram a minimum of 11 hashtags perform well.

4. Listening:

People might even have a discussion about your brand on a social media platform without your consent. It may create a brand or affect brand image. You need to monitor to maintain your brand image.

5. Analysis:

The life cycle of Social media Marketing completes after analyzing the pan. Every platform has its inbuilt analysis platform, you can get the basic report from there.

From planning to execution, you may take the help of a few tools. You can use Sprout Social, buffer, Hootsuite etc.

How to Choose the Best Social Media Platforms for your brand?

Different social media marketing platforms have different approaches, so we have to develop a customized strategy for better engagement.

Facebook: This platform is one of the most popular platforms among all generations. So, this is one of the most preferred platforms for all marketers. Beside your business page private groups have popularity. Also, this platform allows to promote paid campaigns in a lower budget.

Instagram: This platform is one of the most preferred platforms among teenagers. Brand promotion through influencers, Instagram is one of the most favourite platforms for lifestyle brands. Like Facebook, Instagram also offers low cost promotion.

LinkedIn: This platform is one of the most preferred platforms among the corporate, job seekers and students who are aspiring for bigger roles.

Twitter: This platform is not for small brands as their target audience are mostly not available on this platform. For bigger industries, this platform is ideal to announce their offerings among mass.

YouTube: People love to watch videos. Short videos are the best ways to convey your brand’s message.

So, plan accordingly. Research and analysis are the only solution before you execute.

How Social Media Marketing helps grow the business?

Brands are more than their products in today’s virtual world. Social media marketing helps to memorize the brand. As memorable brands can easily engage with their target audience. Sharing a few interesting facts which will help you to make a decision for Social Media Marketing.

76.8% of global internet users purchased a product online in 2020

44.8% of global internet users use social media to search for brand-related information

More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% female users and 51% male users) (Source: hootsuite)

Let’s summarize how SMM helps to grow the business.

1. Increased brand awareness2. Increased web traffic3. Generate leads4. Partner with influencers5. Content promotion6. Reputation management7. Targeted advertising

If you are planning to build your brand image with prominent brand visibility, start executing social media marketing and experience the advantages. A Digital Marketing Consultant, an expert at SMM, will lead the ultimate business goals like increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more by guiding you through your Social Media Marketing Strategy for the successful implementation of it.

About the Author

Marketing Manager and aspiring digital marketing consultant

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Author: Palak Bhatt

Palak Bhatt

Member since: Apr 24, 2021
Published articles: 1

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