10 Great Ways to Increase Engagement on your Social Media Profile

Social media is a free marketing tool that if used right can lead to waves of positivity for your brand. It can connect with you a larger audience pool, increase social media presence, and ultimately conversions for your brand. Promoting your brand through social media has now become the norm. Every brand in one way has some social media presence.

But all that effort would amount to nothing if it does not increase consumer interaction (engagement) on your social media posts. Engagement is now the most important metric as it gives you an idea of how many users are interested in your brand. But unlike the early days, social content is abundant and users are more conscious about the kind of content they want to engage with.

In this post, we are going to discuss proven ways to help you increase engagement on your social media profiles. Let’s dive in,

1. Realize your goals

Before you start promoting your brand on social media, you need to first realize what you want to achieve. Once you have decided that, you can plan better and more focused strategies to grow your brand.

• Increase brand awareness
• Boost website traffic
• Increase brand engagement
• Generate new leads
• Increase conversions
• Build a community
• Enhance customer support

These are some of the most common social media goals that brands focus on while developing their social strategy.

1. Identify your target audience

Once you are done outlining your goals, the next thing you should focus on is knowing your audience. How much do you know about your target audience? What age and gender group do they belong to? What location do they come from? What type of content keeps them engaged? What topics are they interested in? These are some of the vital insights that you need to develop an effective social media strategy.

1. Engage to build relations

Many brands focus on posting engaging content to keep the users engaged and increase interactions. But is that enough? Social media is not a one-way street, and you have to engage with your followers in a way that is natural and human-like. Doing so can also help you build the brand voice that is beloved by your audience. Brands like Wendy’s and dbrand are outstanding examples that have developed their unique way of engaging with their followers. It’s so effective that it encourages even more users to interact with the brand just for a humorous reply in return.

1. Create a content calendar

Posting content every day without fail is essential to give users something to talk about your brand. But it can be hectic and you might also miss posting updates sometimes. To avoid such situations, it’s best to prepare a content calendar and schedule your content in advance. This will help you make sure that you post the right content when you jump between multiple social media channels.

1. Automate your tasks

Automating your tasks is now a widely adopted strategy among all verticals in any industry and social media marketing is no exception. However, you can’t fully automate your day-to-day activities as it will need some human interaction. One of the prime examples of automation is the introduction of chatbots that automatically reply to customer queries or direct them to the right executive to resolve their complaints. Another widely automated task is the scheduling of social media posts to make sure that the users get regular content updates to keep them engaged.

1. Aim at adding value rather than selling

While your main objective is to increase conversions for your products and services, it’s best to not make it so obvious in the content you post. If every piece of content you post easily reflects your intent to sell, it will become annoying for your customers. Instead, focus on posting content that adds value for your users. For example, you can post informational guides or industry-related news.

1. Optimize your social media profiles

Your social media profile is the first thing new users see when they search for your username. But if your profile lacks all the required information, it won’t make a good first impression. Furthermore, you make it difficult for your target audience to realize what your brand does, what you offer, and how to get in touch with you. This can lead to missed opportunities or prospective customers for your brand.

1. Leverage visual content

Users don’t often like to read just textual content, visual content is now all the rage in the industry. It also makes your content visually appealing and helps draw the attention of the users. Visual content has also proven to drive twice as much engagement when compared to plain textual posts. Try using images, videos, infographics in your content.

1. Integrate social media feeds with your website

If you are promoting your brand on social media to increase your presence, it's best to let the world know about you. One of the best ways to do so is by integrating your social media feeds on your website. Several social media platforms, such as Twitter, Facebook, Instagram, and Pinterest, allow you to integrate your social media feeds on your website. This makes it easier for users that visit your website to follow your brand on their preferred social media platform.

1. Stay Active

Well, this one is pretty obvious! After you spend enough time implementing all the above strategies, make sure that you stay consistent with them. Don’t forget to post content, engage with your followers, establish new relations with influencers, keep updating your social media profile, analyze your audience at frequent time intervals to know what keeps them engaged.

Closing Thoughts

There is no definitive secret to success on social media. It is an ongoing effort and learning experience that helps improve and propel your brand to new heights. Although, a social media analytics tool that makes tasks like gathering insights much easier (use Trackmyhashtag). It can help you make informed decisions and analyze your competition.

Kate Finch is an expert content writer and SEO Executive. She contributes content to Trackmyhashtag in regards to tracking hashtag and also support in the SEO of website. She loves Art, creative designs of Arabic mehndi and playing badminton.