Digital Marketing Tips for Business Growth in Toronto

To help you understand everything about digital marketing agency Toronto covers important information about digital marketing tips for your business growth.

Important elements of Digital Marketing

• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• PPC (click billing)
• Affiliate marketing
• Retargeting advertising
• Marketing automation
• E-mail marketing
• Online PR
• Inbound marketing

What is "digital marketing"?

Digital marketing refers to marketing that utilizes all kinds of digital technologies such as search engines, websites, Social Networking Services, e-mails, and mobile apps.

Let's deepen your understanding of digital marketing while checking the difference between web marketing conducted online.

Purpose of digital marketing

The reason for having a digital marketing agency Toronto can be summarized into the following three points.

• Increase contact opportunities with your audience.
• Accumulation of audience data.
• Providing information that meets the needs of each person.

Digital Marketing Techniques and Channels

Digital marketing leverages the following channels to connect with customers where they spend a lot of time online.

• Website
• Digital advertising
• E-mail marketing
• Online catalogue

Let's take a look at digital marketing techniques on these channels.

Digital Marketing Techniques and Examples

Ideal digital marketing is the activity of organizing individual digital marketing campaigns to achieve the overall goal. Depending on the purpose and needs of your marketing strategy, you can also start large campaigns with a combination of free and paid channels.

For example, content marketing with amazing content writing tips for 2021

• blog posts that help them attract prospects from their recent eBooks.

In addition, social media marketers post information that promotes blog posts in the form of paid posts on social media and natural posts to accounts.

Then, e-mail marketers will create an e-mail campaign to give more information about your company to those who have downloaded your eBook.

An overview of the most common methods of digital marketing and the channels associated with them.

Search engine optimization (SEO)

The website optimization process (SEO) will help your website appear higher on the search engine results page and improve organic search traffic (or free traffic). The channels that benefit from SEO are:

• Website outreach
• Blog outreach
• Infographic outreach

Content marketing

The example of content marketing:

• Blog article
• eBook and white paper
• Infographic creation
• Online catalogues and workbooks

Social media marketing

Promote your brand and content on social media to improve brand awareness, traffic, and lead generation.

• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest

PPC (Pay Per Click)

How to increase traffic to your website by paying the media for clicks on online ads.

Google Ads, the most common PPC, is a service that displays a link at the top of Google search results and pays based on the number of clicks. Other channels available to PPC include:

• Facebook paid ads
• Twitter promoted Tweets
• LinkedIn Sponsored Messages

Affiliate marketing

This performance-based advertising activity allows you to receive referral fees by promoting other companies products and services on your website.

Digital marketing agency Toronto explains these two main types of affiliate marketing.

1. Performance-based reward type when a product is sold via a site or blog, a reward is paid according to the number of contracts concluded. In addition to product sales, information-related teaching materials and products that add value to products are also covered.
2. This type pays a reward each time a click-type ad is clicked. The closing rate does not affect the reward.

In addition, affiliate marketing channels include:

• Hosting video ads with the YouTube Partner Program
• Affiliate links posted on SNS

Retargeting advertising

"Retargeting Ads" are ads that are tracked and displayed even after the user leaves the site.

Retargeting advertising has the effect of encouraging users who have considered purchasing a product or service but have not made a prompt decision to reconsider.

Marketing automation

Software aimed at automating simple tasks in marketing. There are many repetitive tasks that the marketing department can do that can be automated without human intervention, as in the following example.

• E-mail newsletter
• Scheduling SNS posts
• Contact list update
• Lead nurturing workflow
• Campaign tracking and reporting

Marketing automation enables the automation of such repetitive tasks. Companies that lack human resources will be more meaningful to implement.

E-mail marketing

E-mail marketing is used as a means of communicating with your audience. In addition to content, discounts, and event promotion, it is also used to guide people to their website. The types of e-mails sent in e-mail marketing campaigns include:

• Newsletter for blog subscribers
• A follow-up e-mail to the visitor who made the download on the website
• Welcome e-mail to customers
• Year-end promotion to loyalty program members
• E-mail series for customer nurturing (introduction of useful knowledge, etc.)

Online PR

Online public relations refers to activities that aim to become a hot topic in earned media by utilizing content-based websites such as digital publications and blogs. Apart from being deployed online, it's almost the same as traditional PR. Channels that can effectively deploy your PR activities include:

• Disseminating information to reporters using SNS.
• Engagement with online reviews about your company.
• Engagement to comments on personal websites and blogs.

Inbound marketing

Inbound marketing is an online content-based approach to attracting, fostering, and satisfying customers throughout the marketing funnel.

Inbound marketing strategies can take advantage of all of the digital marketing techniques mentioned above.

If you need digital marketing services for your business growth, please contact the "digital marketing agency Toronto - PikDigital Toronto.

The era of 2020, where everyone is shifting on the internet from selling to buying. Canadians of 65-70 ages are now shifting to internet/mobile where 83% of them are daily internet used