How to perform SEO Audit in 16 ways: Guide for 2021 - Digital Marketing Company in Coimbatore,India

How to perform SEO Audit in 16 ways: Guide for 2021

Are you looking for an ideal SEO audit toolfor a perfect siteaudit?Then this guide is for you. Read on to get an exhaustive understanding of a perfectSEO Audit in 2021.

What is an SEO audit?

SEO audit is a review of your website done to pin down the factors that affect the ranking in search engines. Site audits help in identifying the strengths and weaknesses of your website that will impact the search engines.It involves perspectives like On Page, Off Page and Technical SEO to analyze the issues related to crawling, visual elements, and link building.

Why is SEO audit important?

• 1. See where you stand in the rankings and remove duplicate versions
• 2. Check out Google indexing issues
  • li>3. Analyse your website speed?
• 4. On Page SEO?
• 5. Strengthen Keywords
• 6. Analyse your backlinks?
• 7. Is your website mobile friendly
• 8. Check for duplicate content
• 9. Pick out pages that have thin content
  • li>10. Resolve Broken Internal Link Issues?
• 11. Get rid of toxic links??
• 12. Eliminate structured data errors??
• 13. Scan the organic search traffic
• 14. Improve your ranking steadily
• 15. Check your redirects?
• 16. Do a competitor analysis?
Implementing the16-Step SEO Audit Checklist For 2021 to boost your rankings :

13. Scan the organic search traffic

Increasing the organic traffic is the sole purpose of running a SEO audit. Since the performance of the site determines the traffic, it is crucial to check the performance of your website. You have to look into the landing page, pages that attract much traffic, and then broaden your test to assess the traffic say, for a week or month. The increase or decrease in the graph that you see is the visual representation of the extent of the traffic that hits the site.

14. Improve your ranking steadily

To check the progress of the ranking just log intothe tool, find top keywords, and click on the specific keyword that you want to see the ranking for. If it shows a steady increase, then there is nothing to worry. If otherwise you need to take immediate action as ranking is the factor thatdetermines the online visibility of your brand.

Here are certain ways to improve your ranking. Pick out the keywords that you want to compete for: • Narrow down your keyword list according to the relevance and competition • Optimize your website for these focused keywords • Check your page title, meta description, H1 and H2 title text, and ALT text • Develop a strong content strategy and add blogs • Go for quality links

15. Check your redirects

If redirects are not implemented correctly, they may cause crawl issues. The most common example for improper usage is redirect chains and loops. You should also check for temporary redirects. If the temporary redirects are intended to be permanent redirects, then you must update those to 301

16. Do a competitor analysis

As you have optimized your website, now it’s time to observe your competitors. This is quite easy to do. You have to start with the keywords. Find the best keywords of your competitor’s site and then find out the ranking for that. You can then target out for these keywords.Next you should check for the pages that rank high forthose keywords. Then you should look out for the links that point out to those pages.

What Next?

You are done with the process. Your website is now completely healthy.

The Final Words

If you are a business house that is no way connected to technology, reading the above info need not confuse you and make you feel that it is an alien technology. You can still have the strongest online presence and enjoy the perks of increased sales and long-term growth. Wondering how? Leave this to the experts of SEO audit, leave it to Ezio Solutions.

We have designed and developed an amazing SEO Audit Tool that is in par with the current trends. We can do a quick site audit and present you the perfect report. And also, we provide all the necessary guidance to solve the issues.

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