Minimalist Web Design: 5 Secret Recipes You Need

These days, many websites believe in the "less is more" rule when it comes to web designing. However, not everyone is lucky enough to achieve a minimalistic web design. This is because minimalism isn’t just having a simplistic approach. It’s a complex and difficult journey for some design companies in Melbourne.

Below, we have explained the five most important elements of a minimalist web design. If you want to design a minimalistic website, you will need them all. So, pay attention.

1. Negative space

In a world where users can easily get overwhelmed with tons of information, negative space can help you create a calming effect on your users. It is often used as the background for layout elements, messages or calls-to-action. Take the Google homepage for instance, where negative space is used to balance the other elements in the design.

2. Visual elements

In minimalism, visuals are used sparsely. One perfect visual can speak a thousand words effortlessly. Make sure it’s functional, high-quality and purposeful. And if it doesn’t serve the purpose, then you must step back. Consider using big, bold and contrasting visual elements to set the stage for a minimalist, usable and accessible website.

3. Typography

When you pair bold headline fonts with smaller body text, it creates a huge impact on your users. That’s the real potential of minimalistic typography. It helps you add meaning to your visuals and negative space. Whether it’ the style, size or spacing of the font, every attribute gives typography a specific personality. Additionally, the right typography also makes navigation, readability and comprehension simpler.

4. Colours

By changing everything to black and white, your webpage isn’t going to become minimalistic suddenly. Minimalistic web designs employ a huge spectrum of colours and tones. When selecting the colours for your web design, you may need to consider the tone and logo of your brand. As a good rule of thumb, consider choosing not more than three colours.

5. Structure

Minimalist web design is often artistic and has no boundaries. However, make sure the user experience isn’t hindered by the minimalistic web design. A user should be able to find his/her way around the website easily and follow a simple structure without any hassle. There should be a clear visual hierarchy. For that, use a quality grid for laying out the page design.

In conclusion

Although minimalist web design is surprisingly complex, when it’s done right with the help of a web development agency in Melbourne, it becomes highly aesthetic and rewarding. Whatever you do, make sure it doesn’t disrupt the user experience, usability and page speed of the website. Try to keep the web design as intuitive and unrestricted as possible.

Jessica Richards is an inbound marketing manager at Digital Pieces. She enjoys working closely with clients to develop Seo marketing strategies that are authentic and successful for their businesses.